Article Presented by:
Wesley Berry, AAF
It's a sad fact that the American culture lacks in romance-a recent survey conducted by Brusking/Goldring Research for the Society of American Florists (SAF) revealed just how bad the situation is. According to the survey, only 19 percent of men rate themselves as at least a seven on a scale of one to 10. Even worse, women agree! Only 19 percent of them rank their husbands or significant others as at least a seven. Valentine's Day may be just the opportunity men need to step up to an 8 or maybe even a 9 on the romance scale.
The good news is that boosting those ratings could be pretty easy for most men. And, since so few men have much of a romantic streak, those who make even a small effort are sure to really stand out.
One important step is simply to plan ahead. The SAF survey showed that only about 33 percent of men prepare for Valentine's Day at least one week in advance by buying gifts or making other special arrangements. In contrast, 30 percent wait until the day before the holiday to do anything at all. To really up their romantic rating, men should plan romantic Valentine's Day surprises for their sweethearts ahead of time.
When ordering Valentine's Day flowers, call your florist at least a week ahead of time and ask your florist to make a floral gift that is uniquely suited to the one you love. Tell your florist a bit about her-her favorite flowers, favorite colors, and a little about her personality. To make the gift even more special, have your florist deliver it to your sweetheart when she's at work or in some other location where flowers will draw maximum attention.
If you're on a budget, flowers might just be the best use of the money you're able to spend. Even the less expensive varieties of flowers make beautiful arrangements and are a great way to make any woman feel special. Your florist can help you get the most for your money, and your loved one is sure to appreciate the gift even if it's as simple as a single rose in a lovely bud vase.
With just a little thought, your gift of flowers on Valentine's Day can go a long way toward making you at least an eight...or maybe even a 10 on the romance scale.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a major sponsor of local-library.com and Localschoolfinder.com, Wesley Berry has worked hard on behalf of improving literacy. Visit Wesley Berry Flowers on the web at www.800wesleys.com.
Tuesday, December 26, 2006
Thursday, December 21, 2006
Online Learning For Florists Is As Informative As Wikipedia
Article Presented by:
Wesley Berry, AAF
Online, or e-learning, is a growing trend in many industries, with large companies including IBM jumping onto the bandwagon. Given America's love of the online world and informational sites like Wikipedia, it's not surprising to hear that computer-based learning has become a major part of the training offered by many companies. In fact, organizations in the floral industry, including FTD and the Society of American Florists (SAF), have begun offering online learning so that those who work with flowers can offer customers even better products and service.
In October, 2006, FTD introduced FTD University, its own web-based training program for its members. FTD University offers people in the floral industry short classes dealing with subjects like customer service, general flower knowledge, order and delivery handling, and the care and handling of cut flowers. Each course concludes with a short quiz that allows users to track their progress. Those who take advantage of FTD University will, hopefully, find themselves being of better service to their customers and learning new ways to make their businesses run more smoothly.
One FTD University user, Jim Clifford of Clifford's Flowers (Quincy, Massachusetts), found the program to be of great benefit. He cites the customer service course as being particularly helpful saying that it was good "not only for florists who are new to the industry, but also for those who think we already know everything."
SAF has also begun offering its members online training in a partnership with TrainNow.net. Classes offered by SAF include The Perfect Sale and Plant and Flower Care in the 21st Century. Many of the courses, available via the Internet or on CD-Rom, are interactive, which helps to keep users engaged. Users of SAF's training program are also able to track their training activities and save records so that their employers can see their progress as well.
These new online training courses for florists are great not only for the florists themselves, but also for their customers. Their newfound knowledge translates into fresher flowers of better quality and excellent customer service. So, florists may be able to learn a great deal about different plant and flower varieties on Wikipedia, but they can take advantage of online training to put those facts to work.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He is also the developer of Localnewsdelivery.com a website that delivers local news to over 40,000 communities across the country. Recently he also launched a website providing information about various places of worship throughout the United States. Visit Wesley Berry Flowers on the web at www.800wesleys.com.
Wesley Berry, AAF
Online, or e-learning, is a growing trend in many industries, with large companies including IBM jumping onto the bandwagon. Given America's love of the online world and informational sites like Wikipedia, it's not surprising to hear that computer-based learning has become a major part of the training offered by many companies. In fact, organizations in the floral industry, including FTD and the Society of American Florists (SAF), have begun offering online learning so that those who work with flowers can offer customers even better products and service.
In October, 2006, FTD introduced FTD University, its own web-based training program for its members. FTD University offers people in the floral industry short classes dealing with subjects like customer service, general flower knowledge, order and delivery handling, and the care and handling of cut flowers. Each course concludes with a short quiz that allows users to track their progress. Those who take advantage of FTD University will, hopefully, find themselves being of better service to their customers and learning new ways to make their businesses run more smoothly.
One FTD University user, Jim Clifford of Clifford's Flowers (Quincy, Massachusetts), found the program to be of great benefit. He cites the customer service course as being particularly helpful saying that it was good "not only for florists who are new to the industry, but also for those who think we already know everything."
SAF has also begun offering its members online training in a partnership with TrainNow.net. Classes offered by SAF include The Perfect Sale and Plant and Flower Care in the 21st Century. Many of the courses, available via the Internet or on CD-Rom, are interactive, which helps to keep users engaged. Users of SAF's training program are also able to track their training activities and save records so that their employers can see their progress as well.
These new online training courses for florists are great not only for the florists themselves, but also for their customers. Their newfound knowledge translates into fresher flowers of better quality and excellent customer service. So, florists may be able to learn a great deal about different plant and flower varieties on Wikipedia, but they can take advantage of online training to put those facts to work.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He is also the developer of Localnewsdelivery.com a website that delivers local news to over 40,000 communities across the country. Recently he also launched a website providing information about various places of worship throughout the United States. Visit Wesley Berry Flowers on the web at www.800wesleys.com.
Wednesday, December 13, 2006
Flowers To Help You Ring In The New Year
Article Presented by:
Wesley Berry, AAF
If you're planning to throw a huge New Year's bash or even just a small get together, don't forget to order flowers to make your celebration even brighter. Flowers make an excellent addition to any decorating theme, whether it's lavish and elegant or colorful and fun. And, they're an incredibly easy way to decorate-your florist does all the work!
Be sure to call your florist at least one week in advance to discuss your party needs. Here are some things you'll need to talk to him or her about:
Tell the florist the kind of party you're planning to throw. Is it a fancy, formal affair or a more casual, spirited event? The atmosphere of the party will make an enormous difference in the style of arrangements your florist creates.
Describe the location of the party and how much space is available for flowers.
If you need centerpieces, let your florist know how many tables you plan to set.
Talk about your budget. Your florist will help you choose flower varieties that will be a beautiful addition to your party without breaking your budget.
When thinking about how to use flowers to enhance your New Year's party, think outside the traditional uses like centerpieces. The more creative you are in your use of flowers, the more likely your guests will be to remember your party and continue talking about it for a long time to come. Below are some ideas for creative uses of flowers:
When midnight strikes, skip the confetti and throw flower petals instead.
Rather than uncomfortable party hats, present each female attendant with a brightly colored bloom to tuck in her hair or behind her ear.
Instead of dropping balloons from the ceiling, shower your guests with blossoms. Not only will the drop be memorable, the flowers will provide a lovely fragrance for the evening.
As your guests leave, present each of them with a single stem. Tie each stem with a ribbon and a note bearing your wishes for a prosperous year to come.
Make your florist your partner in planning your New Year's party. He or she will be happy to assist you in making the event a success and getting your year off to a great start.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. His shops provide flower delivery worldwide through Flower Delivery Express. Visit Wesley Berry Flowers on the web at www.800wesleys.com
Wesley Berry, AAF
If you're planning to throw a huge New Year's bash or even just a small get together, don't forget to order flowers to make your celebration even brighter. Flowers make an excellent addition to any decorating theme, whether it's lavish and elegant or colorful and fun. And, they're an incredibly easy way to decorate-your florist does all the work!
Be sure to call your florist at least one week in advance to discuss your party needs. Here are some things you'll need to talk to him or her about:
When thinking about how to use flowers to enhance your New Year's party, think outside the traditional uses like centerpieces. The more creative you are in your use of flowers, the more likely your guests will be to remember your party and continue talking about it for a long time to come. Below are some ideas for creative uses of flowers:
Make your florist your partner in planning your New Year's party. He or she will be happy to assist you in making the event a success and getting your year off to a great start.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. His shops provide flower delivery worldwide through Flower Delivery Express. Visit Wesley Berry Flowers on the web at www.800wesleys.com
Friday, November 10, 2006
It's Beginning To Look A Lot Like Christmas...With Flowers!
Article Presented by:
Wesley Berry, AAF
Which holiday is the biggest for flower sales? I'll bet you're thinking Valentine's Day or Mother's Day. Well, those two are certainly big, but it's Christmas that draws more customers into flower shops than any other holiday. Perhaps that's because flowers bring a festive feel to any room they adorn while also making people feel happy and welcome. With that in mind, florists are already beginning to plan their stock and design beautiful displays to help you choose the perfect flowers for your home this holiday season.
According to Rebecca Cole, the host of Surprise by Design on the Discover Channel, this year's floral trends for Christmas will be all about returning us to the Christmases of our childhoods. She says, "Because we're returning to our roots and hosting intimate celebrations at home, we'll see more traditional colors, and greenery, whose scents bring us back to our childhood."
Christmas has traditionally been associated with green pine boughs, ivy, and holly. Making greenery a part of the winter season dates back centuries to days when people believed that bringing foliage into the home during the cold winter months would ensure the return of healthy green foliage in the spring. As a result, we still use green as a big part of our Christmas decorating color schemes.
To help you bring flowers and greenery into your home for Christmas this year, Cole offers these ideas:Use fresh and fragrant pine in your centerpiece. To add some color to the greenery, include flowers that complement the colors and décor of the room. Visit your florist to purchase bundles of evergreen, cypress, and mistletoe. Use them in various rooms around your house. They'll look great draped over a doorway or placed on your mantel. Use small evergreen topiaries or tiny Christmas trees decked out in bows and flowers to line your mantel or the line down the center of your table. Use poinsettias in the color variety that best complements your home. They're available in many colors, including pink, peach, white, plum, speckled, marbled, and, of course, the traditional red.
Your florist will have many additional suggestions for beautiful Christmas decorations that use flowers and fragrant greens. If you've got a particular spot in your home that you would like to showcase, bring a picture of it with you to the florists and ask for their suggestions. You might also find it helpful to measure the space to ensure the arrangement you choose will fit properly. Keep in mind that your florist will be very busy during the holiday season, so you may want to place your order a few weeks in advance of your holiday event.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a member of the Henry Ford Hospital Community Relation Board he has contributed to the community at large. He owns both a brick and mortar and an internet flower delivery business. Visit Wesley Berry Flowerson the web at www.800wesleys.com.
Wesley Berry, AAF
Which holiday is the biggest for flower sales? I'll bet you're thinking Valentine's Day or Mother's Day. Well, those two are certainly big, but it's Christmas that draws more customers into flower shops than any other holiday. Perhaps that's because flowers bring a festive feel to any room they adorn while also making people feel happy and welcome. With that in mind, florists are already beginning to plan their stock and design beautiful displays to help you choose the perfect flowers for your home this holiday season.
According to Rebecca Cole, the host of Surprise by Design on the Discover Channel, this year's floral trends for Christmas will be all about returning us to the Christmases of our childhoods. She says, "Because we're returning to our roots and hosting intimate celebrations at home, we'll see more traditional colors, and greenery, whose scents bring us back to our childhood."
Christmas has traditionally been associated with green pine boughs, ivy, and holly. Making greenery a part of the winter season dates back centuries to days when people believed that bringing foliage into the home during the cold winter months would ensure the return of healthy green foliage in the spring. As a result, we still use green as a big part of our Christmas decorating color schemes.
To help you bring flowers and greenery into your home for Christmas this year, Cole offers these ideas:
Your florist will have many additional suggestions for beautiful Christmas decorations that use flowers and fragrant greens. If you've got a particular spot in your home that you would like to showcase, bring a picture of it with you to the florists and ask for their suggestions. You might also find it helpful to measure the space to ensure the arrangement you choose will fit properly. Keep in mind that your florist will be very busy during the holiday season, so you may want to place your order a few weeks in advance of your holiday event.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a member of the Henry Ford Hospital Community Relation Board he has contributed to the community at large. He owns both a brick and mortar and an internet flower delivery business. Visit Wesley Berry Flowerson the web at www.800wesleys.com.
A Gift Of Flowers Is Better Than An X-Box
Article Presented by:
Wesley Berry, AAF
One of today's hottest items, and among the most requested gifts, is the X-Box game system. Although video games are a lot of fun, the money it costs to buy an X-Box would be better spent on flowers. In fact, according to a study titled the Home Ecology of Flowers Study conducted for the Society of American Florists (SAF) Flower Promotion Organization (FPO), flowers have an amazing affect on those who include them in their lives.
The study was conducted by Nancy Etcoff, Ph.D., who is a faculty member at Harvard Medical School and a practicing psychologist at Massachusetts General Hospital. One of the findings of the study was that they fuel compassionate feelings in people. Participants in the study began to experience more feelings of compassion towards other people after living with flowers for less than one week.
The study also showed that flowers help people to feel less anxious, worried, and depressed when they were at home. When participants were at home with flowers they quickly began to feel less negative. Because they wanted to see the flowers as much as possible and as soon as they woke up each day, the participants placed their flowers in areas where they would be spending a great deal of time, such as the kitchen, dining room, and living room.
Another finding of the study was that they improve the energy and enthusiasm of people who live with them even when the flowers aren't present. Participants felt better and happier in their workplaces just because they had flowers at home.
To help spread the great news of the positive impact of flowers, Dr. Etcoff will serve as the spokesperson for the SAF/FPO alliance for a major public relations campaign set to begin soon. The campaign will make the findings of the Home Ecology of Flowers Study public and keep generating information about flowers. Included in the campaign will be a press kit for print media, a satellite television tour, and other materials.
Incredible news like this is definitely cause for celebration. May I suggest a party complete with gifts? But, forget the X-Box, give flowers, instead.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. His shops provide flower delivery worldwide through Flower Delivery Express. Visit Wesley Berry Flowers on the web at www.800wesleys.com
Wesley Berry, AAF
One of today's hottest items, and among the most requested gifts, is the X-Box game system. Although video games are a lot of fun, the money it costs to buy an X-Box would be better spent on flowers. In fact, according to a study titled the Home Ecology of Flowers Study conducted for the Society of American Florists (SAF) Flower Promotion Organization (FPO), flowers have an amazing affect on those who include them in their lives.
The study was conducted by Nancy Etcoff, Ph.D., who is a faculty member at Harvard Medical School and a practicing psychologist at Massachusetts General Hospital. One of the findings of the study was that they fuel compassionate feelings in people. Participants in the study began to experience more feelings of compassion towards other people after living with flowers for less than one week.
The study also showed that flowers help people to feel less anxious, worried, and depressed when they were at home. When participants were at home with flowers they quickly began to feel less negative. Because they wanted to see the flowers as much as possible and as soon as they woke up each day, the participants placed their flowers in areas where they would be spending a great deal of time, such as the kitchen, dining room, and living room.
Another finding of the study was that they improve the energy and enthusiasm of people who live with them even when the flowers aren't present. Participants felt better and happier in their workplaces just because they had flowers at home.
To help spread the great news of the positive impact of flowers, Dr. Etcoff will serve as the spokesperson for the SAF/FPO alliance for a major public relations campaign set to begin soon. The campaign will make the findings of the Home Ecology of Flowers Study public and keep generating information about flowers. Included in the campaign will be a press kit for print media, a satellite television tour, and other materials.
Incredible news like this is definitely cause for celebration. May I suggest a party complete with gifts? But, forget the X-Box, give flowers, instead.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. His shops provide flower delivery worldwide through Flower Delivery Express. Visit Wesley Berry Flowers on the web at www.800wesleys.com
Energy Costs May Cost You Your Youtube And Your Flowers, Too
Article Presented by:
Wesley Berry, AAF
We're all struggling with rising energy costs. For some, that could mean giving up the luxuries we enjoy, like the Internet connection that allows us to use YouTube. But, for people in the flower business, the cost could be even higher.
Increasing energy costs are having an enormous impact on the floral industry. Running a greenhouse requires a great deal of energy for heating and other operations. Unfortunately, those costs have to be passed on to the consumer. And, since consumers are also struggling to pay their own energy bills, they have less money left over to purchase flowers.
According to the Floriculture and Nursery Crops Outlook report that was released on September 22, 2006, rising energy costs are having a similar affect on the flower industry as they are on the food industry. Alberto Jerardo, author of the report, wrote, "In 2005 and 2006, higher petroleum prices led to greater price inflation in the food and agriculture sector as costs rose for fertilizer, storage, processing, and transport, among others. Thus, as in 2005, demand in 2006 will be subdued despite abundant floral and nursery crops. As a result, prices of greenhouse and nursery crops will again be unable to rise enough to offset their higher production costs."
Other findings disclosed in the report are:
The value of imported fresh cut flowers is more than double the value of domestic fresh cut flowers sold. Domestic flowers had a value of about $385 million while imports had a $750 million value. Flower growers in the Southern parts of the U.S. are enjoying the fastest sales growth, while those in the Midwest also experienced some increased sales. On the other hand, growers in the West and Northeast saw a decrease in sales. Lilies are the most popular of major cut flowers. They have the highest per household consumption at 66 cents in 2006 compared to 34 cents for roses and tulips. Domestically grown lilies, alstroemeria, and carnations had price increases this year, while imported cut flowers had no price increase.
Flowers have become such an important part of American culture that we can only hope rising energy costs won't result in people having to forgo the positive aspects flowers add to our lives. After all, for most of us, flowers would be a much greater loss than YouTube.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a major sponsor of local-library.com and Localschoolfinder.com, Wesley Berry has worked hard on behalf of improving literacy. Visit Wesley Berry Flowers on the web at www.800wesleys.com.
Wesley Berry, AAF
We're all struggling with rising energy costs. For some, that could mean giving up the luxuries we enjoy, like the Internet connection that allows us to use YouTube. But, for people in the flower business, the cost could be even higher.
Increasing energy costs are having an enormous impact on the floral industry. Running a greenhouse requires a great deal of energy for heating and other operations. Unfortunately, those costs have to be passed on to the consumer. And, since consumers are also struggling to pay their own energy bills, they have less money left over to purchase flowers.
According to the Floriculture and Nursery Crops Outlook report that was released on September 22, 2006, rising energy costs are having a similar affect on the flower industry as they are on the food industry. Alberto Jerardo, author of the report, wrote, "In 2005 and 2006, higher petroleum prices led to greater price inflation in the food and agriculture sector as costs rose for fertilizer, storage, processing, and transport, among others. Thus, as in 2005, demand in 2006 will be subdued despite abundant floral and nursery crops. As a result, prices of greenhouse and nursery crops will again be unable to rise enough to offset their higher production costs."
Other findings disclosed in the report are:
Flowers have become such an important part of American culture that we can only hope rising energy costs won't result in people having to forgo the positive aspects flowers add to our lives. After all, for most of us, flowers would be a much greater loss than YouTube.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a major sponsor of local-library.com and Localschoolfinder.com, Wesley Berry has worked hard on behalf of improving literacy. Visit Wesley Berry Flowers on the web at www.800wesleys.com.
Thursday, November 09, 2006
Portland Art Show Has More Excitement Than NBA Basketball
Article Presented by:
Wesley Berry, AAF
On October 5, 2006, Portland, Oregon hosted a competition that had all the thrills and suspense of any NBA basketball game. The competition didn't involve athletic shoes, uniforms, and running up and down a gym floor, but there was plenty of enthusiasm, lots of fans, and breathless suspense as viewers waited to see who would come out on top. Oh, and did I mention flowers? Flowers were the star players in this game because the competition was the fourth Floral Design as Art exhibition, which is hosted twice each year by the Floral Design Institute.
The Design as Art event began in 2005 when it was created by David Kesler, AIFD, and Leanne Kesler, AIFD who wanted "to elevate the image of floral design and floral designers and to create a greater public awareness of floral design as an art form." The Keslers want those who attend the event to see it not as a flower show, but as an art exhibit where every artist who participates is a winner.
One of the biggest draws of the exhibition is the design competition. The October 5 competition featured the art of 15 designers who had been invited based on the sketches and descriptions they'd submitted prior to the show for review by a jury of six. The designers are not confined to a specific theme, nor do they come from a certain educational background. In fact, the competition isn't restricted to just those employed in the floral industry; they may be artists from other disciplines or simply hobbyists. The design competition yields two winners-one for Juror's Choice Award, and one for People's Choice Award. The winners of the most recent competition were:
Juror's Choice: Charles Schomaker, senior designer at Flowers by Dorcas in Portland, Oregon. People's Choice: Olga Voronov, graduate of the Art School of Russia in Moscow and the Floral Design Institute.
Since its inception in 2005, the show has grown from 200 attendees to in excess of 450 attendees on October 5. The Keslers believe the show's growth is because of the quality of the exhibition, the designs, and the promotions. David Kesler says, "Portland has a wonderful arts community. We see guests who repeat and make a point of getting the date of the next show when they leave."
So, if you're looking for some excitement twice each year that will rival any NBA basketball competition, keep an eye out for the next Floral Design as Art exhibition.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. His shops provide flower delivery worldwide through Flower Delivery Express. Visit Wesley Berry Flowers on the web at www.800wesleys.com
Wesley Berry, AAF
On October 5, 2006, Portland, Oregon hosted a competition that had all the thrills and suspense of any NBA basketball game. The competition didn't involve athletic shoes, uniforms, and running up and down a gym floor, but there was plenty of enthusiasm, lots of fans, and breathless suspense as viewers waited to see who would come out on top. Oh, and did I mention flowers? Flowers were the star players in this game because the competition was the fourth Floral Design as Art exhibition, which is hosted twice each year by the Floral Design Institute.
The Design as Art event began in 2005 when it was created by David Kesler, AIFD, and Leanne Kesler, AIFD who wanted "to elevate the image of floral design and floral designers and to create a greater public awareness of floral design as an art form." The Keslers want those who attend the event to see it not as a flower show, but as an art exhibit where every artist who participates is a winner.
One of the biggest draws of the exhibition is the design competition. The October 5 competition featured the art of 15 designers who had been invited based on the sketches and descriptions they'd submitted prior to the show for review by a jury of six. The designers are not confined to a specific theme, nor do they come from a certain educational background. In fact, the competition isn't restricted to just those employed in the floral industry; they may be artists from other disciplines or simply hobbyists. The design competition yields two winners-one for Juror's Choice Award, and one for People's Choice Award. The winners of the most recent competition were:
Since its inception in 2005, the show has grown from 200 attendees to in excess of 450 attendees on October 5. The Keslers believe the show's growth is because of the quality of the exhibition, the designs, and the promotions. David Kesler says, "Portland has a wonderful arts community. We see guests who repeat and make a point of getting the date of the next show when they leave."
So, if you're looking for some excitement twice each year that will rival any NBA basketball competition, keep an eye out for the next Floral Design as Art exhibition.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. His shops provide flower delivery worldwide through Flower Delivery Express. Visit Wesley Berry Flowers on the web at www.800wesleys.com
Wednesday, November 08, 2006
Flowers Are A Popular Gift For Christmas
Article Presented by:
Wesley Berry, AAF
Let's face it, for many people Christmas shopping is a stressful event. It can be really difficult to find just the right gift for your Great Aunt Millie who doesn't really need anything. And, just what do you give your boss's wife when you're invited to their home for a Christmas celebration? This year, you could finish your Christmas shopping in just one stop...or without even leaving your home. Just contact your local florist, either in person or via telephone and order flowers for all the people on your list.
Christmas is one of the busiest times of the year for florists all over the country. That's because the American public understands just how much their loved ones enjoy receiving flowers. In fact, in a study by the Society of American Florists (SAF) and The Michael Cohen Group, 92 percent of women remember the last time they got a gift of flowers.
Rebecca Cole, host of the Discover Channel's show Surprise by Design, has teamed up with SAF to provide tips on how flowers can make our holidays even brighter. She says, "Sending flowers for the holidays is the gift of emotion. The season has a way of conjuring up feelings of nostalgia. We think about grandma's house, the cozy fireplace, the great feast, and good times with family and friends. Flowers and plants are the finishing touch that make the holidays complete."
For great Christmas gifts, Cole shares these ideas:
Give bulb plants like Amaryllis and Paper White Narcissus that will flower just around Christmas. You may wish to give these flowers early so that the recipient can enjoy the blooms as they appear and reach their peak. Cyclamen, kalanchoe, and Christmas cactus make great flowering plant gifts. Have your florist create a design with a winter harvest feeling that includes fruits and vegetables. Ask for a design that incorporates shiny tree ornaments or candles for a beautiful centerpiece.
If you're looking for gifts to give in the office or to clients, Cole suggests:
Send a beautiful, showy wreath, floral arrangement, or poinsettia to your most important clients. Provide your florist with a mug or other container displaying your company's logo and ask him or her to fill it with flowers. Order door swags made of fresh greens for office doors. Have a large basket of fruit and flowers delivered to the office for everyone to enjoy.
Christmas is most certainly a time for giving and flowers are definitely the right gift to give. For more great gift ideas, visit or call your florist.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a member of the Henry Ford Hospital Community Relation Board he has contributed to the community at large. He owns both a brick and mortar and an internet flower delivery business. Visit Wesley Berry Flowerson the web at www.800wesleys.com.
Wesley Berry, AAF
Let's face it, for many people Christmas shopping is a stressful event. It can be really difficult to find just the right gift for your Great Aunt Millie who doesn't really need anything. And, just what do you give your boss's wife when you're invited to their home for a Christmas celebration? This year, you could finish your Christmas shopping in just one stop...or without even leaving your home. Just contact your local florist, either in person or via telephone and order flowers for all the people on your list.
Christmas is one of the busiest times of the year for florists all over the country. That's because the American public understands just how much their loved ones enjoy receiving flowers. In fact, in a study by the Society of American Florists (SAF) and The Michael Cohen Group, 92 percent of women remember the last time they got a gift of flowers.
Rebecca Cole, host of the Discover Channel's show Surprise by Design, has teamed up with SAF to provide tips on how flowers can make our holidays even brighter. She says, "Sending flowers for the holidays is the gift of emotion. The season has a way of conjuring up feelings of nostalgia. We think about grandma's house, the cozy fireplace, the great feast, and good times with family and friends. Flowers and plants are the finishing touch that make the holidays complete."
For great Christmas gifts, Cole shares these ideas:
If you're looking for gifts to give in the office or to clients, Cole suggests:
Christmas is most certainly a time for giving and flowers are definitely the right gift to give. For more great gift ideas, visit or call your florist.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a member of the Henry Ford Hospital Community Relation Board he has contributed to the community at large. He owns both a brick and mortar and an internet flower delivery business. Visit Wesley Berry Flowerson the web at www.800wesleys.com.
Monday, October 16, 2006
Polar Star Rose Wins Best In Show Just In Time For Christmas
Article Presented by:
Wesley Berry, AAF
In September 2006, the Society of American Florists (SAF) held its Outstanding Varieties Competition where almost 400 different varieties of flowers went head to head with the hopes of taking the coveted Best in Show award. Only one flower variety did that-the Polar Rose, a gorgeous white rose that's sure to be seen in countless Christmas arrangements this December.
The Polar Star was entered into the competition by Eufloria Flowers of Nipomo, California. It is the latest white rose to be introduced by the company and was bred by Rosen-Tantau, a rose breeder with more than one hundred years of experience. Rosen-Tantau is based in Uetersen, Germany. Eufloria Sales Manager Chad Nelson said they chose to enter the Polar Star after researching it at Horti Fair in Holland. They put the Polar Star into production shortly after Valentine's Day this year.
Dean Knight, owner of Knight's Flowers in Clinton, Tennessee, who was one of the nine judges at the Outstanding Varieties Competition described the Polar Star like this: "[Polar Star] is picture perfect, just about every bud is uniformly open and exactly the same."
Judge Tim Farrell, AAF, AIFD, PFCI, of Farrell's Florist in Drexel, Pennsylvania said, "Every bit of this flower, from beginning to end, stands out. This is something that, as a wedding flower, would be absolutely stunning."
In addition to roses, the competition included flower varieties from a multitude of other flower species. The Polar Star was chosen Best in Show over the winners in all other classes. Best in Class winners included:
Alstroemeria: "Orange Queens," Golden Flowers. Chyrsanthemum: "Atlantis Pink," Dole Fresh Flowers. Cut Bulb: "Mozart," Hyperactive Farms, Inc. Decorative Foliage: "Australian Pine," Mellano and Company. Dianthus: "Rum," Golden Flowers. Gerbera: "Dune," Green Valley Floral. Other Cut Flower: "Jumbo White" (hydrangea), Fresca Farms. Potted Flowering Plant: "Fashion," Poulsen Roser A/S. Spray Rose: "Jana," Koch California.
This stunning white rose will indeed be a huge hit for weddings, but I believe we'll also see them in a number of lovely Christmas-themed arrangements. They'll be an excellent compliment to Christmas-red roses and other red flowers.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. His shops provide flower delivery worldwide through Flower Delivery Express. Visit Wesley Berry Flowers on the web at www.800wesleys.com
Wesley Berry, AAF
In September 2006, the Society of American Florists (SAF) held its Outstanding Varieties Competition where almost 400 different varieties of flowers went head to head with the hopes of taking the coveted Best in Show award. Only one flower variety did that-the Polar Rose, a gorgeous white rose that's sure to be seen in countless Christmas arrangements this December.
The Polar Star was entered into the competition by Eufloria Flowers of Nipomo, California. It is the latest white rose to be introduced by the company and was bred by Rosen-Tantau, a rose breeder with more than one hundred years of experience. Rosen-Tantau is based in Uetersen, Germany. Eufloria Sales Manager Chad Nelson said they chose to enter the Polar Star after researching it at Horti Fair in Holland. They put the Polar Star into production shortly after Valentine's Day this year.
Dean Knight, owner of Knight's Flowers in Clinton, Tennessee, who was one of the nine judges at the Outstanding Varieties Competition described the Polar Star like this: "[Polar Star] is picture perfect, just about every bud is uniformly open and exactly the same."
Judge Tim Farrell, AAF, AIFD, PFCI, of Farrell's Florist in Drexel, Pennsylvania said, "Every bit of this flower, from beginning to end, stands out. This is something that, as a wedding flower, would be absolutely stunning."
In addition to roses, the competition included flower varieties from a multitude of other flower species. The Polar Star was chosen Best in Show over the winners in all other classes. Best in Class winners included:
This stunning white rose will indeed be a huge hit for weddings, but I believe we'll also see them in a number of lovely Christmas-themed arrangements. They'll be an excellent compliment to Christmas-red roses and other red flowers.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. His shops provide flower delivery worldwide through Flower Delivery Express. Visit Wesley Berry Flowers on the web at www.800wesleys.com
Celebrate Sweetest Day With Flowers
Article Presented by:
Wesley Berry, AAF
Has someone done something particularly sweet for you this year? Does your sweetheart deserve a treat for being the best friend you could have? Or, is your best friend the greatest person you know? You're in luck! There's a day set aside each year just to recognize the "sweetest" people in our lives-Sweetest Day.
Sweetest Day is celebrated each year on the third Saturday in October. Its origins are a bit foggy. Some have chalked up as a contrived holiday designed to sell more greeting cards and candies. Others believe it began as a philanthropic event. The most widely accepted story surrounding the first Sweetest Day seems to combine a bit of both theories.
The first Sweetest Day on record was celebrated in 1921 and was reported in The Cleveland Plain Dealer on October 8, 1921. Some people attribute the creation of the day to Herbert Birch Kingston, an employee at a candy company. Others, though, believe it was an idea produced by the candy making companies themselves as a means of boosting sales. Whatever the case, according to The Cleveland Plain Dealer, the first Sweetest Day was planned by a committee made up of 12 candy makers. The committee organized the distribution of 19,500 boxes of candy around the city of Cleveland, Ohio. The candy went to orphans, homeless people, newsboys, and other citizens who were experience difficulties. Helping with the distribution were some of the biggest names in movies for that time period. Celebrity distributors included actresses Theda Bara and Anne Pennington.
Today, Sweetest Day has its largest population of celebrators in the Great Lakes region of the United States. The cities that have the greatest number of Sweetest Day followers are Detroit, Cleveland, and Buffalo. Retail Confectioners International calls the day an "occasion which offers all of us an opportunity to remember not only the sick, aged, and orphaned, but also friends, relatives, and associates whose helpfulness and kindness we have enjoyed."
One of the ways many people choose to celebrate Sweetest Day is by sending flowers to those they love and appreciate. Your gift could be anywhere from an enormous and extravagant display of roses, to a basket of brightly colored mixed flowers, or a single bloom given out to all the many people who make your life a little better. Your florist can help you choose the perfect flowers to send to anyone in your life who deserves to be told how sweet they are.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He is also the developer of Localnewsdelivery.com a website that delivers local news to over 40,000 communities across the country. Recently he also launched a website providing information about various places of worship throughout the United States. Visit Wesley Berry Flowers on the web at www.800wesleys.com.
Wesley Berry, AAF
Has someone done something particularly sweet for you this year? Does your sweetheart deserve a treat for being the best friend you could have? Or, is your best friend the greatest person you know? You're in luck! There's a day set aside each year just to recognize the "sweetest" people in our lives-Sweetest Day.
Sweetest Day is celebrated each year on the third Saturday in October. Its origins are a bit foggy. Some have chalked up as a contrived holiday designed to sell more greeting cards and candies. Others believe it began as a philanthropic event. The most widely accepted story surrounding the first Sweetest Day seems to combine a bit of both theories.
The first Sweetest Day on record was celebrated in 1921 and was reported in The Cleveland Plain Dealer on October 8, 1921. Some people attribute the creation of the day to Herbert Birch Kingston, an employee at a candy company. Others, though, believe it was an idea produced by the candy making companies themselves as a means of boosting sales. Whatever the case, according to The Cleveland Plain Dealer, the first Sweetest Day was planned by a committee made up of 12 candy makers. The committee organized the distribution of 19,500 boxes of candy around the city of Cleveland, Ohio. The candy went to orphans, homeless people, newsboys, and other citizens who were experience difficulties. Helping with the distribution were some of the biggest names in movies for that time period. Celebrity distributors included actresses Theda Bara and Anne Pennington.
Today, Sweetest Day has its largest population of celebrators in the Great Lakes region of the United States. The cities that have the greatest number of Sweetest Day followers are Detroit, Cleveland, and Buffalo. Retail Confectioners International calls the day an "occasion which offers all of us an opportunity to remember not only the sick, aged, and orphaned, but also friends, relatives, and associates whose helpfulness and kindness we have enjoyed."
One of the ways many people choose to celebrate Sweetest Day is by sending flowers to those they love and appreciate. Your gift could be anywhere from an enormous and extravagant display of roses, to a basket of brightly colored mixed flowers, or a single bloom given out to all the many people who make your life a little better. Your florist can help you choose the perfect flowers to send to anyone in your life who deserves to be told how sweet they are.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He is also the developer of Localnewsdelivery.com a website that delivers local news to over 40,000 communities across the country. Recently he also launched a website providing information about various places of worship throughout the United States. Visit Wesley Berry Flowers on the web at www.800wesleys.com.
Halloween Fun At Your Local Flower Shop
Article Presented by:
Wesley Berry, AAF
Halloween is just around the corner and you're thinking gruesome costumes, haunted houses, ghosts, black cats, witches, bats, and...flowers! What's that you say? You're NOT thinking about flowers for Halloween? Your florist is and you should be, too!
While it may not seem that flowers and Halloween exactly go petal in...uh...claw, there really are so many ways flowers can be used as part of your Halloween celebration, and even if you don't see it yet, many florists do. So just what are florists doing for Halloween? Well, according to a 2005 survey of florists conducted by the Society of American Florists (SAF), some florists are beginning to do quite a bit!
When asked how they're promoting flowers for the holiday, 78 percent of florists indicated they're decorating their windows and setting up Halloween-themed window displays and 75 percent are setting up indoor displays. Many are also sending promotional mailings (47 percent) or hanging signs outside their shops (41 percent). So, it's pretty likely that when you visit your florist this Halloween, you'll be able to view some really great ideas that are sure to give you chills-the good kind! And, while you're checking out the displays, be sure to ask your florist if he or she is offering any Halloween specials, because the survey showed that 37 percent of florists do!
Among the items that might be on special for Halloween are sure to be last years big sellers. Florists indicated that the best seller in the Halloween season was, of course, fresh flowers with 58 percent of respondents stating it was their top item. 23 percent sold mostly non-floral giftware, and 14 percent sold outdoor bedding and garden plants (the fall is a great time to think about planting hardy mums!).
But, the best sellers aren't the only items that will be available through your florist. The survey showed that some florists also offered costume items, indoor and outdoor decorations, candles, crafts, candy, pumpkins, balloons, gourds, party goods, cards, and stickers.
If the great Halloween items available from your florist aren't enough to lure you in, some florists also get into the "spirit" of things with special in-store events, like open houses, contests, and costumed employees. Although the fun of Halloween might last for just one day, don't worry about having to squeeze a stop at the flower shop into just a few hours. 93 percent of florists are open regular business hours on Halloween!
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a member of the Henry Ford Hospital Community Relation Board he has contributed to the community at large. He owns both a brick and mortar and an internet flower delivery business. Visit Wesley Berry Flowerson the web at www.800wesleys.com.
Wesley Berry, AAF
Halloween is just around the corner and you're thinking gruesome costumes, haunted houses, ghosts, black cats, witches, bats, and...flowers! What's that you say? You're NOT thinking about flowers for Halloween? Your florist is and you should be, too!
While it may not seem that flowers and Halloween exactly go petal in...uh...claw, there really are so many ways flowers can be used as part of your Halloween celebration, and even if you don't see it yet, many florists do. So just what are florists doing for Halloween? Well, according to a 2005 survey of florists conducted by the Society of American Florists (SAF), some florists are beginning to do quite a bit!
When asked how they're promoting flowers for the holiday, 78 percent of florists indicated they're decorating their windows and setting up Halloween-themed window displays and 75 percent are setting up indoor displays. Many are also sending promotional mailings (47 percent) or hanging signs outside their shops (41 percent). So, it's pretty likely that when you visit your florist this Halloween, you'll be able to view some really great ideas that are sure to give you chills-the good kind! And, while you're checking out the displays, be sure to ask your florist if he or she is offering any Halloween specials, because the survey showed that 37 percent of florists do!
Among the items that might be on special for Halloween are sure to be last years big sellers. Florists indicated that the best seller in the Halloween season was, of course, fresh flowers with 58 percent of respondents stating it was their top item. 23 percent sold mostly non-floral giftware, and 14 percent sold outdoor bedding and garden plants (the fall is a great time to think about planting hardy mums!).
But, the best sellers aren't the only items that will be available through your florist. The survey showed that some florists also offered costume items, indoor and outdoor decorations, candles, crafts, candy, pumpkins, balloons, gourds, party goods, cards, and stickers.
If the great Halloween items available from your florist aren't enough to lure you in, some florists also get into the "spirit" of things with special in-store events, like open houses, contests, and costumed employees. Although the fun of Halloween might last for just one day, don't worry about having to squeeze a stop at the flower shop into just a few hours. 93 percent of florists are open regular business hours on Halloween!
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a member of the Henry Ford Hospital Community Relation Board he has contributed to the community at large. He owns both a brick and mortar and an internet flower delivery business. Visit Wesley Berry Flowerson the web at www.800wesleys.com.
Friday, October 13, 2006
You Don't Need Wikipedia To Understand Some Basic Flower Terms
Article Presented by:
Wesley Berry, AAF
Dish gardens...corsages...tussie mussies...the language of the floral industry can be really confusing for those who aren't familiar with it. Sometimes it can make you feel like you need to log in to Wikipedia and look it all up before you can place an order. Don't start clicking yet, though-it's not as difficult as it might initially seem, and you've got a professional who speaks the language on your side.
A good, professional florist is one who cares enough about his or her customers to take the time to explain the many options available for floral gifts and decorative accents.
To help you gain a basic understanding, some of the terms used by florists are explained below:
Bud Vases: These are small floral gifts that include one or more stems of flowers in a vase. Bud vases are often given as a small token of friendship or to commemorate a special occasion. They're a popular gift, as they tend to be fairly inexpensive, but are elegant and beautiful.
Basket Arrangement: Basket arrangements are exactly what they sound like – a floral design created in a basket. These are usually bright, cheery gifts and look fantastic in a home with a casual design. They're perfect for any occasion or no occasion at all.
Formal Arrangement: These are very elegant arrangements that can be created in a multitude of containers and in varying heights. They are often used as a focal point in a formal room or to add some flair to the foyer of a home.
Dish Gardens: As the word "garden" implies, these are live, growing plants in a container, or dish of some sort. They're often green plants, cacti, or flowering plants. Dish gardens are a great gift that, with proper care, can be enjoyed for years.
Sympathy Flowers: Sympathy flowers are those flowers sent to comfort loved ones when someone has passed away. There are a number of different kinds of arrangements within this category, such as easel sprays, wreaths, and casket sprays. Your florist will have photographs of various sympathy flower arrangements and can assist you in choosing the right gift.
Corsages: Corsages are small arrangements that are worn by women. They can either be pinned to her clothing, or designed on an elastic band to be worn on her wrist.
Boutonnieres: Boutonnieres are small arrangements that are worn by men. They're pinned to the lapel and often consist of a single bloom with a bit of greenery or other accent.
Tussie-Mussie: The tussie-mussie was first used as a Victorian bridal bouquet, but today is used for any occasion. It's created by closely bunching flowers and binding the stems with a ribbon or other means. The result is a small, round, charming bouquet.
Topiaries: Topiaries are plants that have been trimmed in an unusual or artistic way. You might be familiar with them as small trees grown in pots that have been trimmed for a tall look with rounded foliage at the top.
Regardless of the occasion, your florist will have many options available to you. If you're not certain what to order, don't turn to Wikipedia, turn to your florist! He or she will have photos and samples to help you send the perfect gift.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He is also the developer of Localnewsdelivery.com a website that delivers local news to over 40,000 communities across the country. Recently he also launched a website providing information about various places of worship throughout the United States. Visit Wesley Berry Flowers on the web at www.800wesleys.com.
Wesley Berry, AAF
Dish gardens...corsages...tussie mussies...the language of the floral industry can be really confusing for those who aren't familiar with it. Sometimes it can make you feel like you need to log in to Wikipedia and look it all up before you can place an order. Don't start clicking yet, though-it's not as difficult as it might initially seem, and you've got a professional who speaks the language on your side.
A good, professional florist is one who cares enough about his or her customers to take the time to explain the many options available for floral gifts and decorative accents.
To help you gain a basic understanding, some of the terms used by florists are explained below:
Regardless of the occasion, your florist will have many options available to you. If you're not certain what to order, don't turn to Wikipedia, turn to your florist! He or she will have photos and samples to help you send the perfect gift.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He is also the developer of Localnewsdelivery.com a website that delivers local news to over 40,000 communities across the country. Recently he also launched a website providing information about various places of worship throughout the United States. Visit Wesley Berry Flowers on the web at www.800wesleys.com.
Creative Flower Card Messages Worthy Of Harry Potter Author J.K. Rowling
Article Presented by:
Wesley Berry, AAF
As much as we might like to be, we're not all talented writers like the best-selling author of the Harry Potter books series, J.K. Rowling. Those of us who aren't skilled writers (and probably some who are!) sometimes struggle with finding the right words to say. Lucky for us, we can send flowers to say it without words...or can we? What about that card that goes along with the flowers? What do we say there?
Don't panic! Your florist is a skilled professional who can create the perfect floral gift for any occasion that will say exactly what you want it to, whether it's "I love you," "Happy birthday," or "Sorry for your loss." In truth, you don't need to write much more on the card that accompanies the flowers than your name so the recipient knows who sent the extremely thoughtful gift. But, there are certainly some occasions when you'd like to add a few extra words.
When you're searching for the right words, ask your florist for suggestions. Your florist has assisted numerous customers with sending flowers for every occasion you can imagine. And, since many orders are placed over the telephone, your florist has heard lots of clever and wonderful messages for flower cards.
If you're a little shy about asking your florist for help, though, here are a few ideas to help you along:
Anniversary
"For all these years you have been my first thought in the morning and my last thought at night."
"Still looking forward to spending the rest of my life with you."
Apology
"Accept these flowers in place of the words I said."
"Will these keys let me out of the doghouse? I'm sorry."
Birthday
"Wishing you a year filled with the same joy you bring to others!"
"Enjoy this gift that's as beautiful as the birthday girl herself."
Cheer Up
"Sending sunny thoughts to brighten your day."
"I hope these ruin a perfectly bad day."
Congratulations
"Stunning performance!"
"A standing ovation for you!"
Get Well
"Hoping these flowers brighten not only your room, but your heart."
"Loving thoughts are tucked inside this bundle of flowers."
Housewarming
"May those who visit your home feel the love residing there."
"There's no place like home! Congratulations."
Love/Romance
"I usually tell you 'I love you' two or three times a day. Today I'll make it a dozen."
"If actions speak louder than words, this is my way of shouting."
New Birth
"We share in your celebration of the new life you created!"
"Babies are special, babies are fun, congratulations on your new little one!"
Sympathy
"Please accept these flowers and hear the words we are not able to speak."
"May you take comfort in knowing there is one more angel above us."
You don't have to be able to write a world-class story like Harry Potter to say it with flowers. The beautiful blooms set in creative designs will always have just the right words. But just in case you have a bit more to say, don't be afraid to ask your florist for a little help!
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He also works with funeral-homes.net to provide useful information about funeral homes across the nation. He has been recognized by florists nationwide as a leader in the flower business. Visit Wesley Berry Flowers on the web at www.800wesleys.com
Wesley Berry, AAF
As much as we might like to be, we're not all talented writers like the best-selling author of the Harry Potter books series, J.K. Rowling. Those of us who aren't skilled writers (and probably some who are!) sometimes struggle with finding the right words to say. Lucky for us, we can send flowers to say it without words...or can we? What about that card that goes along with the flowers? What do we say there?
Don't panic! Your florist is a skilled professional who can create the perfect floral gift for any occasion that will say exactly what you want it to, whether it's "I love you," "Happy birthday," or "Sorry for your loss." In truth, you don't need to write much more on the card that accompanies the flowers than your name so the recipient knows who sent the extremely thoughtful gift. But, there are certainly some occasions when you'd like to add a few extra words.
When you're searching for the right words, ask your florist for suggestions. Your florist has assisted numerous customers with sending flowers for every occasion you can imagine. And, since many orders are placed over the telephone, your florist has heard lots of clever and wonderful messages for flower cards.
If you're a little shy about asking your florist for help, though, here are a few ideas to help you along:
"For all these years you have been my first thought in the morning and my last thought at night."
"Still looking forward to spending the rest of my life with you."
"Accept these flowers in place of the words I said."
"Will these keys let me out of the doghouse? I'm sorry."
"Wishing you a year filled with the same joy you bring to others!"
"Enjoy this gift that's as beautiful as the birthday girl herself."
"Sending sunny thoughts to brighten your day."
"I hope these ruin a perfectly bad day."
"Stunning performance!"
"A standing ovation for you!"
"Hoping these flowers brighten not only your room, but your heart."
"Loving thoughts are tucked inside this bundle of flowers."
"May those who visit your home feel the love residing there."
"There's no place like home! Congratulations."
"I usually tell you 'I love you' two or three times a day. Today I'll make it a dozen."
"If actions speak louder than words, this is my way of shouting."
"We share in your celebration of the new life you created!"
"Babies are special, babies are fun, congratulations on your new little one!"
"Please accept these flowers and hear the words we are not able to speak."
"May you take comfort in knowing there is one more angel above us."
You don't have to be able to write a world-class story like Harry Potter to say it with flowers. The beautiful blooms set in creative designs will always have just the right words. But just in case you have a bit more to say, don't be afraid to ask your florist for a little help!
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He also works with funeral-homes.net to provide useful information about funeral homes across the nation. He has been recognized by florists nationwide as a leader in the flower business. Visit Wesley Berry Flowers on the web at www.800wesleys.com
Tuesday, October 10, 2006
Gear Up For Thanksgiving With Fall-Themed Flowers
Article Presented by:
Wesley Berry, AAF
The holidays are fast upon us and your florist is undoubtedly beginning to display beautiful fall flower arrangements and products just in time for Thanksgiving. And, since florists who responded to a recent Society of American Florists (SAF) survey chimed in to say that 27% of them had higher Thanksgiving sales in 2005 than they did in 2004, you're bound to see an even greater offering of autumn beauty than you did last year.
Thanksgiving has been celebrated since it was first proclaimed by George Washington on November 26, 1789, then named a national holiday to be celebrated the last Thursday of every November by Abraham Lincoln in 1879. Though widely believed to be an exclusively American holiday, Thanksgiving is also celebrated by Canadians, but there it is celebrated on the second Monday of October.
Thanksgiving is a time to give thanks and the first Thanksgiving was meant as a way to celebrate the great bounty of gifts given to us by the land. Since flowers are certainly a product of the land, it makes perfect sense to include them in our holiday celebrations.
Flowers can be used in a wide variety of ways to make your Thanksgiving holiday look more beautiful than a freshly roasted, delicious, juicy turkey. Some ways you can use fall-themed flowers to enhance your holiday decorations are:
Place a long, narrow centerpiece on a large table with some smaller pieces to the sides of the arrangement. You may use smaller flower arrangements, fall gourds, or candles to accent the centerpiece.
Bring a family heirloom, such as a vase or bowl, to your florist and ask him or her to create an arrangement in it. Or, use a seasonal piece like a cornucopia.
For a special fall touch, ask your florist to use fruits and vegetables in your floral arrangement.
Use fall flowers, greens, and leaves to garnish serving trays.
Drape your doorway with a garland of fall flowers, fruits, and foliage.
Scatter autumn leaves or the petals from fall-colored flowers along the center of your table. Place votive candles among them.
Place a single stem at each place setting to welcome your guests.
There are so many flowers available in the rich, warm colors of fall. You might consider using chrysanthemums, gerbera daisies, roses, carnations, lilies, and marigolds in arrangements. Fall accents include leaves, wheat, fruits, vegetables, and dried corncobs. Your florist is certain to have many other beautiful products that will be perfect for your Thanksgiving celebration.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a member of the Henry Ford Hospital Community Relation Board he has contributed to the community at large. He owns both a brick and mortar and an internet flower delivery business. Visit Wesley Berry Flowerson the web at www.800wesleys.com.
Wesley Berry, AAF
The holidays are fast upon us and your florist is undoubtedly beginning to display beautiful fall flower arrangements and products just in time for Thanksgiving. And, since florists who responded to a recent Society of American Florists (SAF) survey chimed in to say that 27% of them had higher Thanksgiving sales in 2005 than they did in 2004, you're bound to see an even greater offering of autumn beauty than you did last year.
Thanksgiving has been celebrated since it was first proclaimed by George Washington on November 26, 1789, then named a national holiday to be celebrated the last Thursday of every November by Abraham Lincoln in 1879. Though widely believed to be an exclusively American holiday, Thanksgiving is also celebrated by Canadians, but there it is celebrated on the second Monday of October.
Thanksgiving is a time to give thanks and the first Thanksgiving was meant as a way to celebrate the great bounty of gifts given to us by the land. Since flowers are certainly a product of the land, it makes perfect sense to include them in our holiday celebrations.
Flowers can be used in a wide variety of ways to make your Thanksgiving holiday look more beautiful than a freshly roasted, delicious, juicy turkey. Some ways you can use fall-themed flowers to enhance your holiday decorations are:
There are so many flowers available in the rich, warm colors of fall. You might consider using chrysanthemums, gerbera daisies, roses, carnations, lilies, and marigolds in arrangements. Fall accents include leaves, wheat, fruits, vegetables, and dried corncobs. Your florist is certain to have many other beautiful products that will be perfect for your Thanksgiving celebration.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a member of the Henry Ford Hospital Community Relation Board he has contributed to the community at large. He owns both a brick and mortar and an internet flower delivery business. Visit Wesley Berry Flowerson the web at www.800wesleys.com.
The Sims Don't Face Energy Cost Issues
Article Presented by:
Wesley Berry, AAF
Wouldn't it be nice if we lived in an entirely electronic world like the characters in the popular game The Sims do? That way we would never be faced with difficult financial challenges like the enormous rise in energy costs that we're all battling these days. Although most businesses face some additional challenges due to the rising cost of fuel, the floral industry is particularly hard hit because of the enormous impact prices have on greenhouses.
Greenhouses all over the country are watching their monthly energy bills take enormous leaps. Don Howell of Pajaro Valley Greenhouses in Watsonville, California said, "Natural gas prices have risen dramatically, with a very large spike after Hurricane Katrina. Last winter was tough for us, with gas prices in many cases twice [as high] as the year before."
Pajaro isn't the only one to experience such large increases. Mark Leider of Leider Horticultural Companies in Buffalo Grove, Illinois reports that the cost to heat his 600,000 square feet of greenhouses using natural gas has risen a whopping 350 percent over the last six years. He said, "Last January it cost $3,000 a day to heat the greenhouses. We just raised our prices and did not talk about it much-our best customers understood. They accepted the prices because they realized how much their home heating bills have increased."
Because of such enormous increases, greenhouses all over the world are looking for alternative, less expensive methods for heating. Dutch greenhouses are even looking into developing greenhouses that will produce energy that can be sold to the general public. Other growers are looking to alternatives like biomass boilers, which grow coal, beans, and waste products from other countries. Carroll Farms in Ontario has made the change from natural gas to a biomass boiler of which Russ Carroll says, "The cost of our heat has been reduced by two thirds with very little work. The cost of the boilers and plumbing has a return on investment of one to two years. There is a readily available source of fuel as more and more companies hear of a way of burning their waste products."
As great as alternative fuel sources are, the sad truth is that many businesses simply don't have the capital required to purchase the equipment necessary to make the transition. As a result, greenhouses are forced to make up the costs in other areas-and that means increased prices for flower buyers. That's just one more reason it would be nice to be an electronic character like one of The Sims-but then again, they can hardly stop and smell the beautiful fragrance of the roses with their electronic noses, can they? I guess I'll take those rising fuel costs after all.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. His shops provide flower delivery worldwide through Flower Delivery Express. Visit Wesley Berry Flowers on the web at www.800wesleys.com
Wesley Berry, AAF
Wouldn't it be nice if we lived in an entirely electronic world like the characters in the popular game The Sims do? That way we would never be faced with difficult financial challenges like the enormous rise in energy costs that we're all battling these days. Although most businesses face some additional challenges due to the rising cost of fuel, the floral industry is particularly hard hit because of the enormous impact prices have on greenhouses.
Greenhouses all over the country are watching their monthly energy bills take enormous leaps. Don Howell of Pajaro Valley Greenhouses in Watsonville, California said, "Natural gas prices have risen dramatically, with a very large spike after Hurricane Katrina. Last winter was tough for us, with gas prices in many cases twice [as high] as the year before."
Pajaro isn't the only one to experience such large increases. Mark Leider of Leider Horticultural Companies in Buffalo Grove, Illinois reports that the cost to heat his 600,000 square feet of greenhouses using natural gas has risen a whopping 350 percent over the last six years. He said, "Last January it cost $3,000 a day to heat the greenhouses. We just raised our prices and did not talk about it much-our best customers understood. They accepted the prices because they realized how much their home heating bills have increased."
Because of such enormous increases, greenhouses all over the world are looking for alternative, less expensive methods for heating. Dutch greenhouses are even looking into developing greenhouses that will produce energy that can be sold to the general public. Other growers are looking to alternatives like biomass boilers, which grow coal, beans, and waste products from other countries. Carroll Farms in Ontario has made the change from natural gas to a biomass boiler of which Russ Carroll says, "The cost of our heat has been reduced by two thirds with very little work. The cost of the boilers and plumbing has a return on investment of one to two years. There is a readily available source of fuel as more and more companies hear of a way of burning their waste products."
As great as alternative fuel sources are, the sad truth is that many businesses simply don't have the capital required to purchase the equipment necessary to make the transition. As a result, greenhouses are forced to make up the costs in other areas-and that means increased prices for flower buyers. That's just one more reason it would be nice to be an electronic character like one of The Sims-but then again, they can hardly stop and smell the beautiful fragrance of the roses with their electronic noses, can they? I guess I'll take those rising fuel costs after all.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. His shops provide flower delivery worldwide through Flower Delivery Express. Visit Wesley Berry Flowers on the web at www.800wesleys.com
Friday, October 06, 2006
Singer Jewel And Peonies Are Products Of Alaska
Article Presented by:
Wesley Berry, AAF
Born and raised in the Alaskan wilds, singer Jewel is known worldwide for her poetic lyrics and beautiful melodies. Jewel is certainly a product that Alaskans can be proud of, and now they may have yet another reason to celebrate-they're about to have their first international agricultural export, and like Jewel, this export is also beautiful. Peonies, according to a five-year study conducted by researchers at the University of Alaska in Fairbanks (UAF), just might be that important export first for the state.
Peonies have long been in use as an ornamental flower. Though they are a national emblem of China where they do grow naturally, they are also native to western North America, including Alaska. In fact, peonies bloom in Alaska at a time of the year when they don't bloom elsewhere-the summer. The best growing species on Alaskan soil is the popular pink "Sarah Bernhardt" species.
When UAF researchers took peony blooms to flower markets in San Francisco and Los Angeles, they sold every sample they had. The purpose of the research was to give local Alaskan growers information about peonies and their position in the marketplace. According to Janice Hanscom, a lab technician involved in the research, about 10 farms around the state have begun to put in peonies in varying amounts and at various times.
Hansom said, "This is still very experimental for us. The next step in our research is to figure out the marketing end of it. We re sure it will involve air transportation, but we already have planes flying fish around the world from Alaska, so that may not be as big an issue for our state as we think."
Hanscom is so certain that Alaskan peonies will be such a great success that she's planning to retire from her current career to operate a peony farm. In fact, she planted her first crop of 2,500 plants that should be ready for harvest in three or four years.
So, we're likely to see advertisements for Alaskan peonies sometime in the near future. Considering how lovely the large and often fragrant blooms are, it certainly seems conceivable that they will indeed be a lucrative export for the state. Perhaps we'll also see Jewel adapt this gorgeous Alaskan flower as her symbol one day.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He is also the developer of Localnewsdelivery.com a website that delivers local news to over 40,000 communities across the country. Recently he also launched a website providing information about various places of worship throughout the United States. Visit Wesley Berry Flowers on the web at www.800wesleys.com.
Wesley Berry, AAF
Born and raised in the Alaskan wilds, singer Jewel is known worldwide for her poetic lyrics and beautiful melodies. Jewel is certainly a product that Alaskans can be proud of, and now they may have yet another reason to celebrate-they're about to have their first international agricultural export, and like Jewel, this export is also beautiful. Peonies, according to a five-year study conducted by researchers at the University of Alaska in Fairbanks (UAF), just might be that important export first for the state.
Peonies have long been in use as an ornamental flower. Though they are a national emblem of China where they do grow naturally, they are also native to western North America, including Alaska. In fact, peonies bloom in Alaska at a time of the year when they don't bloom elsewhere-the summer. The best growing species on Alaskan soil is the popular pink "Sarah Bernhardt" species.
When UAF researchers took peony blooms to flower markets in San Francisco and Los Angeles, they sold every sample they had. The purpose of the research was to give local Alaskan growers information about peonies and their position in the marketplace. According to Janice Hanscom, a lab technician involved in the research, about 10 farms around the state have begun to put in peonies in varying amounts and at various times.
Hansom said, "This is still very experimental for us. The next step in our research is to figure out the marketing end of it. We re sure it will involve air transportation, but we already have planes flying fish around the world from Alaska, so that may not be as big an issue for our state as we think."
Hanscom is so certain that Alaskan peonies will be such a great success that she's planning to retire from her current career to operate a peony farm. In fact, she planted her first crop of 2,500 plants that should be ready for harvest in three or four years.
So, we're likely to see advertisements for Alaskan peonies sometime in the near future. Considering how lovely the large and often fragrant blooms are, it certainly seems conceivable that they will indeed be a lucrative export for the state. Perhaps we'll also see Jewel adapt this gorgeous Alaskan flower as her symbol one day.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He is also the developer of Localnewsdelivery.com a website that delivers local news to over 40,000 communities across the country. Recently he also launched a website providing information about various places of worship throughout the United States. Visit Wesley Berry Flowers on the web at www.800wesleys.com.
Thursday, October 05, 2006
Carmen Electra Likes It...Will You?
Article Presented by:
Wesley Berry, AAF
More and more people are becoming shopping savvy in an attempt to conserve precious financial resources. We want more for our money and we don't want to waste money buying items that just aren't as good as they look. That's why more people are turning to consumer product ratings to make determinations about whether or not they'll buy an item. But, just because the guy down the street or even a big star like Carmen Electra likes a product, does that mean you will?
Here's how consumer product ratings work: Let's say Carmen Electra stops into my flower shop in Michigan and purchases an enormous floral arrangement. When she gets home she visits my web site, www.800wesleys.com, to enter a review of the flowers she bought. Of course she finds them to be absolutely wonderful-fresh, fragrant, and artfully arranged. And, the service was fast and friendly. She gives the product a great rating. A few days later Brad Pitt logs on to the Internet to order flowers for Angelina Jolie. He visits my site and sees Electra's anonymous but excellent rating and decides to order his flowers from me based on the satisfaction of a past customer.
Although to some that might seem like an odd way to decide where to spend your money and what to spend it on, according to a survey conducted earlier this year by Forrester Research, more than 70% of adults consult consumer product ratings and reviews when making a purchase. In fact, the use of consumer reviews has become so popular that there are web sites dedicated to reviews, such as epinion.com, bazaarvoice.com, and yelp.com. Even major online retailers like amazon.com offer reviews to help customers make purchase decisions.
Some companies are relying so heavily upon consumer reviews that they use them to drive the direction of their marketing efforts. Petco, purveyor of pet-related products, did just that. Using Bazaarvoice's consumer rating services, over 30 days Petco collected reviews of approximately 1,000 products. Bazaarvoice solicited the reviews for Petco, analyzed them, and provided data to help Petco alter their marketing efforts. Using the data, Petco sent customers emails detailing the products with the highest rankings.
"It's pretty clear that people are trusting the words of other consumers more than [TV commercials]...on the airwaves," said Peter Kim of Forrester Research.
That said, I guess it's up to the consumer whether or not they trust the opinions of their fellow shoppers. But, when you're shopping, keep in mind that Carmen Electra's tastes may not match your own, so you're wise to use your own junction in conjunction with available reviews.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He also works with funeral-homes.net to provide useful information about funeral homes across the nation. He has been recognized by florists nationwide as a leader in the flower business. Visit Wesley Berry Flowers on the web at www.800wesleys.com
Wesley Berry, AAF
More and more people are becoming shopping savvy in an attempt to conserve precious financial resources. We want more for our money and we don't want to waste money buying items that just aren't as good as they look. That's why more people are turning to consumer product ratings to make determinations about whether or not they'll buy an item. But, just because the guy down the street or even a big star like Carmen Electra likes a product, does that mean you will?
Here's how consumer product ratings work: Let's say Carmen Electra stops into my flower shop in Michigan and purchases an enormous floral arrangement. When she gets home she visits my web site, www.800wesleys.com, to enter a review of the flowers she bought. Of course she finds them to be absolutely wonderful-fresh, fragrant, and artfully arranged. And, the service was fast and friendly. She gives the product a great rating. A few days later Brad Pitt logs on to the Internet to order flowers for Angelina Jolie. He visits my site and sees Electra's anonymous but excellent rating and decides to order his flowers from me based on the satisfaction of a past customer.
Although to some that might seem like an odd way to decide where to spend your money and what to spend it on, according to a survey conducted earlier this year by Forrester Research, more than 70% of adults consult consumer product ratings and reviews when making a purchase. In fact, the use of consumer reviews has become so popular that there are web sites dedicated to reviews, such as epinion.com, bazaarvoice.com, and yelp.com. Even major online retailers like amazon.com offer reviews to help customers make purchase decisions.
Some companies are relying so heavily upon consumer reviews that they use them to drive the direction of their marketing efforts. Petco, purveyor of pet-related products, did just that. Using Bazaarvoice's consumer rating services, over 30 days Petco collected reviews of approximately 1,000 products. Bazaarvoice solicited the reviews for Petco, analyzed them, and provided data to help Petco alter their marketing efforts. Using the data, Petco sent customers emails detailing the products with the highest rankings.
"It's pretty clear that people are trusting the words of other consumers more than [TV commercials]...on the airwaves," said Peter Kim of Forrester Research.
That said, I guess it's up to the consumer whether or not they trust the opinions of their fellow shoppers. But, when you're shopping, keep in mind that Carmen Electra's tastes may not match your own, so you're wise to use your own junction in conjunction with available reviews.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He also works with funeral-homes.net to provide useful information about funeral homes across the nation. He has been recognized by florists nationwide as a leader in the flower business. Visit Wesley Berry Flowers on the web at www.800wesleys.com
Tuesday, October 03, 2006
Bonsai In Your Backyard - Getting Started The Easy Way
Article Presented by:
Erik A. Olsen
Bonsai is literally the art form of training a plant or tree from its original size down to miniature form. The bonsai is then grown in a pot or container and through years of training, sculpted into various styles, depending on the type of tree and personal preference. If you are just getting started with an interest in bonsai, we want to start by recommending you take care when buying your first plants. One of the most important steps in getting started with bonsai is choosing the right plant or tree. You definitely want to start with a healthy species for the best chance of success.
One of the most important aspects of buying any bonsai is learning the proper way in which to care for it. Bonsai are unique in that most are intended for outdoor growth although they can be grown indoors as well. To achieve the beauty of the miniature plant or tree, specific care and training is required, which again, takes tremendous patience. You might be able to find healthy plants at your local nursery or gardening center that would work well for bonsai but a better option is to work with an actual bonsai grower. This way, in addition to purchasing the plant or tree, you are also being provided with invaluable information for care.
The types of plants and trees generally used for bonsai are intended for temperate climate. That means that even if grown indoors, they will need some time outdoors as well due to periods of dormancy. Keep in mind that you can choose certain plants and trees to be grown indoors but again, working with a reputable bonsai grower or nursery that specializes in bonsai is best, guiding you to the appropriate species. If you decide to go with an indoor species, the bonsai will likely do best by having a little afternoon sun and fresh air.
To create a beautiful bonsai, gentle but carefully planned training is needed. The interesting thing is that you could take literally any cutting or seeds, plant them outside, and if left alone, end up with a full size tree. The difference with bonsai is that the same cutting or seeds are trained as they begin to grow, forced to stay small. Then through a series of pruning, trimming, and wire training, the appearance of the trunk, along with size and density of the canopy, and the root system change. Over time, as you continue to provide the proper training, your tree will take shape into an actual bonsai.
The thing to remember is that this type of manipulation of the trunk and branches takes time. For this reason, the art form of bonsai is not for everyone. Instead, it is best accomplished by someone with patience and even a slight creative side. One of the most important aspects of training any bonsai is the root system. With most trees, the root system is buried beneath the soil and left alone. However, with the creation of bonsai, the roots are left alone for the first two to three years at which time the tree is repotted. To ensure the healthy growth of the bonsai, most experts recommend you use special bonsai soil, which has been perfectly blended with the appropriate nutrients.
Just as training, pruning, trimming, training, and potting is important, fertilizing is also a huge factor when growing bonsai. The key with fertilizing any tree or plant being trained for bonsai is to feed it while actively growing. Although you will find a number of quality fertilizer options on the market, a soluble solution provided every 10 to 14 days is best. The exact blend of fertilizer would depend somewhat on the type of tree so you want to work with a reputable company that will provide this information. To ensure the bonsai is absorbing the right amount of nutrients needed, full strength fertilizer is recommended.
Another important aspect of starting your backyard bonsai is water. Learning to grow and train bonsai takes time. This skill is not something you just learn overnight but over years. Therefore, mistakes will be made and adjustments required. One of the most common challenges is learning to correct way to water the bonsai. While that might sound simple, there is actually a fine art to doing it right. It is important to water your bonsai from the top, allowing excess water to run out through the drain holes. Then, the soil should be allowed to dry almost completely. An easy way to check this is to stick your finger down about one to two inches into the soil. If you can fee moisture, then do not water.
The frequency of watering your bonsai will depend on a number of things as well. Obviously, if you live in Texas where the climate is hot, then you would expect the tree to need water more often opposed to living on the east coast where temperatures are cooler. As with all aspects of growing bonsai, the first year will probably be the most challenging. During this time, you will be learning the exact care needed, making the required adjustments along the way.
To be successful at your own backyard bonsai, you have to understand the basics first. The interesting thing about growing bonsai is that overall the process is not difficult. However, the process is precise. For this reason, expect to make a few mistakes. Remember, you want the experience with growing and training bonsai to be fun and exciting, not a dreaded chore. Often, bonsai experts will recommend you purchase an inexpensive plant or tree for your first bonsai. That way, if you make a fatal mistake, you have not lost too much money.
The truth is that in addition to basic care of a backyard bonsai, the process of learning the various styles is something that can take years and years to achieve. Although you might want to see results immediately, you need to understand that with bonsai, this is simply not the case. Take your time and be patient. Once you get past the basic care of the bonsai to include feeding, watering, pruning, trimming, and so on, you can then choose the style for training. Keep in mind that certain styles work best with certain trees so determine the style that will give you the best results.
Now, when you do purchase your first plant or tree, after taking it home, just leave it in the container it came in. The tree will remain in this container for the first two to three years, allowing the root system to develop. While the bonsai is in the container, you would begin the process of cleaning off new branches growing out of the trunk, clipping off wild spears from the canopy, and just keeping the tree neat and orderly in appearance. Remember, you are not training the tree so much during this time but keeping it pruned and trimmed so it will remain miniature.
Another important consideration associated with pruning the canopy of the tree is the amount of foliage you remove. Typically, experts recommend that you never remove more than one-third of the tree's canopy in a single season. Instead, simply keep the canopy clipped back, producing a small, compact appearance. When you first get started pruning and trimming, do not expect much in the form of appearance. In fact, chances are your backyard bonsai will look a little shabby. This is perfectly normal and over time, will change. The key with bonsai is to accept that the first two to three years are going to be very basic in keeping the tree trimmed. Although you are not training the tree in an actual style, you are training it to remain small.
Finally, growing bonsai in the backyard also means working with the trunk. Typically, a bonsai has a single trunk, which over time is shaped. However, some styles of bonsai do include two trunks or even more. Take the forest or group style as an example. In this case and as the name suggests you could have 5 to 12 trees if you want, creating a "forest", or "group". Now, working with this style obviously is more for the advanced bonsai enthusiast but it certainly gives you a goal. As you begin the process of growing and training a bonsai, if you stick with it faithfully, you will be pleasantly surprised by the results.
About the Author:
Erik A. Olsen teaches Bonsai Mastery techniques for the beginners. Read more about easy bonsai growing techniques at: http://www.bonsaigardener.org/
Erik A. Olsen
Bonsai is literally the art form of training a plant or tree from its original size down to miniature form. The bonsai is then grown in a pot or container and through years of training, sculpted into various styles, depending on the type of tree and personal preference. If you are just getting started with an interest in bonsai, we want to start by recommending you take care when buying your first plants. One of the most important steps in getting started with bonsai is choosing the right plant or tree. You definitely want to start with a healthy species for the best chance of success.
One of the most important aspects of buying any bonsai is learning the proper way in which to care for it. Bonsai are unique in that most are intended for outdoor growth although they can be grown indoors as well. To achieve the beauty of the miniature plant or tree, specific care and training is required, which again, takes tremendous patience. You might be able to find healthy plants at your local nursery or gardening center that would work well for bonsai but a better option is to work with an actual bonsai grower. This way, in addition to purchasing the plant or tree, you are also being provided with invaluable information for care.
The types of plants and trees generally used for bonsai are intended for temperate climate. That means that even if grown indoors, they will need some time outdoors as well due to periods of dormancy. Keep in mind that you can choose certain plants and trees to be grown indoors but again, working with a reputable bonsai grower or nursery that specializes in bonsai is best, guiding you to the appropriate species. If you decide to go with an indoor species, the bonsai will likely do best by having a little afternoon sun and fresh air.
To create a beautiful bonsai, gentle but carefully planned training is needed. The interesting thing is that you could take literally any cutting or seeds, plant them outside, and if left alone, end up with a full size tree. The difference with bonsai is that the same cutting or seeds are trained as they begin to grow, forced to stay small. Then through a series of pruning, trimming, and wire training, the appearance of the trunk, along with size and density of the canopy, and the root system change. Over time, as you continue to provide the proper training, your tree will take shape into an actual bonsai.
The thing to remember is that this type of manipulation of the trunk and branches takes time. For this reason, the art form of bonsai is not for everyone. Instead, it is best accomplished by someone with patience and even a slight creative side. One of the most important aspects of training any bonsai is the root system. With most trees, the root system is buried beneath the soil and left alone. However, with the creation of bonsai, the roots are left alone for the first two to three years at which time the tree is repotted. To ensure the healthy growth of the bonsai, most experts recommend you use special bonsai soil, which has been perfectly blended with the appropriate nutrients.
Just as training, pruning, trimming, training, and potting is important, fertilizing is also a huge factor when growing bonsai. The key with fertilizing any tree or plant being trained for bonsai is to feed it while actively growing. Although you will find a number of quality fertilizer options on the market, a soluble solution provided every 10 to 14 days is best. The exact blend of fertilizer would depend somewhat on the type of tree so you want to work with a reputable company that will provide this information. To ensure the bonsai is absorbing the right amount of nutrients needed, full strength fertilizer is recommended.
Another important aspect of starting your backyard bonsai is water. Learning to grow and train bonsai takes time. This skill is not something you just learn overnight but over years. Therefore, mistakes will be made and adjustments required. One of the most common challenges is learning to correct way to water the bonsai. While that might sound simple, there is actually a fine art to doing it right. It is important to water your bonsai from the top, allowing excess water to run out through the drain holes. Then, the soil should be allowed to dry almost completely. An easy way to check this is to stick your finger down about one to two inches into the soil. If you can fee moisture, then do not water.
The frequency of watering your bonsai will depend on a number of things as well. Obviously, if you live in Texas where the climate is hot, then you would expect the tree to need water more often opposed to living on the east coast where temperatures are cooler. As with all aspects of growing bonsai, the first year will probably be the most challenging. During this time, you will be learning the exact care needed, making the required adjustments along the way.
To be successful at your own backyard bonsai, you have to understand the basics first. The interesting thing about growing bonsai is that overall the process is not difficult. However, the process is precise. For this reason, expect to make a few mistakes. Remember, you want the experience with growing and training bonsai to be fun and exciting, not a dreaded chore. Often, bonsai experts will recommend you purchase an inexpensive plant or tree for your first bonsai. That way, if you make a fatal mistake, you have not lost too much money.
The truth is that in addition to basic care of a backyard bonsai, the process of learning the various styles is something that can take years and years to achieve. Although you might want to see results immediately, you need to understand that with bonsai, this is simply not the case. Take your time and be patient. Once you get past the basic care of the bonsai to include feeding, watering, pruning, trimming, and so on, you can then choose the style for training. Keep in mind that certain styles work best with certain trees so determine the style that will give you the best results.
Now, when you do purchase your first plant or tree, after taking it home, just leave it in the container it came in. The tree will remain in this container for the first two to three years, allowing the root system to develop. While the bonsai is in the container, you would begin the process of cleaning off new branches growing out of the trunk, clipping off wild spears from the canopy, and just keeping the tree neat and orderly in appearance. Remember, you are not training the tree so much during this time but keeping it pruned and trimmed so it will remain miniature.
Another important consideration associated with pruning the canopy of the tree is the amount of foliage you remove. Typically, experts recommend that you never remove more than one-third of the tree's canopy in a single season. Instead, simply keep the canopy clipped back, producing a small, compact appearance. When you first get started pruning and trimming, do not expect much in the form of appearance. In fact, chances are your backyard bonsai will look a little shabby. This is perfectly normal and over time, will change. The key with bonsai is to accept that the first two to three years are going to be very basic in keeping the tree trimmed. Although you are not training the tree in an actual style, you are training it to remain small.
Finally, growing bonsai in the backyard also means working with the trunk. Typically, a bonsai has a single trunk, which over time is shaped. However, some styles of bonsai do include two trunks or even more. Take the forest or group style as an example. In this case and as the name suggests you could have 5 to 12 trees if you want, creating a "forest", or "group". Now, working with this style obviously is more for the advanced bonsai enthusiast but it certainly gives you a goal. As you begin the process of growing and training a bonsai, if you stick with it faithfully, you will be pleasantly surprised by the results.
About the Author:
Erik A. Olsen teaches Bonsai Mastery techniques for the beginners. Read more about easy bonsai growing techniques at: http://www.bonsaigardener.org/
Thursday, September 28, 2006
Halloween Flowers Make The Holiday More
Article Presented by:
Wesley Berry, AAF
Halloween is an ancient holiday with many traditions. Children dress in costumes representing the latest characters to hit the big screen or in classic movie-monster garb. Adults throw costume parties with fabulously spooky decorations or gorgeous orange and black themes. It's all a great deal of fun, but one thing Halloween isn't is a holiday that's usually associated with flowers-but it should be!
Halloween began among the Celts who lived Ireland, Northern France, and the UK 2,000 years ago. At that time, they celebrated the New Year on November 1. Since the beginning of autumn was so often associated with death due to the withering of the fields after harvest and the long, dark, cold winter ahead, the Celts believed that as the end of the old year began to blur into the new one, so to did the lines between the world of the living and the world of the dead become fuzzy. They felt that on October 31 the ghosts of the departed returned to earth and committed all sorts of tricks and evil deeds.
As part of the celebration, Celtic druids built enormous bonfires on which were sacrificed animals and crops. As part of the ceremony, the Celts wore costumes of animal heads and pelts, which lead to today's tradition of donning costumes.
Sometime before the 800s, Christianity began to spread throughout Celtic lands and the Celtic traditions were replaced by Christian ones. November 1 was changed from the New Year to All Saints' Day when saints and martyrs were honored. All Saints' Day was also referred to as All-hallows or All-hallowmas, thus today's name for the holiday-Halloween.
Halloween parties still involve costumes and spooky traditions, but to make the décor even more spectacular, party throwers should consider using flowers as an integral part of the decorations. Some ways in which flowers can be used at a Halloween party are:
Use orange, yellow, and red flower petals to decorate a buffet table. Sprinkle them liberally among themed dishes.
Place a fall bouquet near the entry of the party to welcome guests.
Give each guest a black or orange carnation as they arrive. Attach a spooky holiday greeting to each message. If you'd like to give a door prize, mark one stem as the winner.
Float large orange-colored blossoms in the punch bowl.
Hollow out a pumpkin and use it as a container for a beautiful flower arrangement.
Your local florist is likely to have many more fantastic Halloween flower ideas. If you're planning a party, be sure to talk to your florist ahead of time so that appropriate flowers are available on the party date. Your florist will also be able to suggest many flower varieties available in traditional Halloween colors.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a major sponsor of local-library.com and Localschoolfinder.com, Wesley Berry has worked hard on behalf of improving literacy. Visit Wesley Berry Flowers on the web at www.800wesleys.com.
Wesley Berry, AAF
Halloween is an ancient holiday with many traditions. Children dress in costumes representing the latest characters to hit the big screen or in classic movie-monster garb. Adults throw costume parties with fabulously spooky decorations or gorgeous orange and black themes. It's all a great deal of fun, but one thing Halloween isn't is a holiday that's usually associated with flowers-but it should be!
Halloween began among the Celts who lived Ireland, Northern France, and the UK 2,000 years ago. At that time, they celebrated the New Year on November 1. Since the beginning of autumn was so often associated with death due to the withering of the fields after harvest and the long, dark, cold winter ahead, the Celts believed that as the end of the old year began to blur into the new one, so to did the lines between the world of the living and the world of the dead become fuzzy. They felt that on October 31 the ghosts of the departed returned to earth and committed all sorts of tricks and evil deeds.
As part of the celebration, Celtic druids built enormous bonfires on which were sacrificed animals and crops. As part of the ceremony, the Celts wore costumes of animal heads and pelts, which lead to today's tradition of donning costumes.
Sometime before the 800s, Christianity began to spread throughout Celtic lands and the Celtic traditions were replaced by Christian ones. November 1 was changed from the New Year to All Saints' Day when saints and martyrs were honored. All Saints' Day was also referred to as All-hallows or All-hallowmas, thus today's name for the holiday-Halloween.
Halloween parties still involve costumes and spooky traditions, but to make the décor even more spectacular, party throwers should consider using flowers as an integral part of the decorations. Some ways in which flowers can be used at a Halloween party are:
Your local florist is likely to have many more fantastic Halloween flower ideas. If you're planning a party, be sure to talk to your florist ahead of time so that appropriate flowers are available on the party date. Your florist will also be able to suggest many flower varieties available in traditional Halloween colors.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a major sponsor of local-library.com and Localschoolfinder.com, Wesley Berry has worked hard on behalf of improving literacy. Visit Wesley Berry Flowers on the web at www.800wesleys.com.
Tuesday, September 26, 2006
13 Easy and Inexpensive Fall Decorating Ideas
Article Presented by:
Julie Lohmeier
Autumn provides a bounty of decorating ideas. No need to decorate for fall with cheap, plastic, fake items when the real thing is inexpensive, more tasteful, and easily creates a beautiful fall ambiance in your home. Here are 13 ideas that you can easily do.
1. Use a taller pumpkin as a vase for fresh flowers. Clean out the guts and seeds and use the pumpkin to arrange your flowers. Taller ones work well, but so will squatty pumpkins if you cut your flower stems short.
2. Make topiary out of a foam form (conical shapes always work well) and hot glue a variety of large seeds – acorns, walnuts, pinecones – to the form. Completely cover the foam. Easy and makes a wonderful piece for any table or countertop.
3. Pick brightly colored fallen leaves. Rub a good moisturizer onto the front and back of the leaves and let dry. This helps the leaves keep their color and avoid curling. Once dry, scatter the leaves on a table, around a centerpiece, or on a fireplace mantle.
4. Fill a tall vase or extra-large brandy snifter with a variety of colorful miniature pumpkins and gourds.
5. Make a centerpiece using pie pumpkins, gourds, and leaves. Vary the sizes and colors of these squashes and fill in the gaps with leaves, mini pumpkins, and gourds.
6. Arrange large pumpkins in a group (odd numbers work best) or on stairs. Carve or paint designs or messages on the pumpkins. For example, I saw white pumpkins used on stair treads, each with a letter spelling "Welcome".
7. Carve a small hole, one inch deep in miniature pumpkins for use as taper candle holders.
8. If you have a tiered cake or serving plate, arrange pumpkins, gourds, or squash on each tier. Use a pie pumpkin or turban squash (looks like two placed one on top of the other) on the top level. Use smaller ones, even miniatures, as well as leaves and nuts on the other tiers.
9. Cut a branch for a tree. Place lengthwise on a table. Nest miniature gourds, pumpkins, leaves, nuts, and votive candles among the smaller branches. (Whenever you bring branches in from outdoors, spray insect repellent on the branch outside before you cut it. Let it stay outside for a day or two. Then bring into the garage or on a porch for another day or two until the smell is gone.)
10. Soften a three-wick candle by blowing a hairdryer on it until the wax is soft. Then press small colored leaves into the softened wax to add a fall touch.
11. Take tall corn stalks and attach to porch columns or mailbox or even trees with a large fall colored ribbon. Further accent with pumpkins or mums around the base.
12. Cut long branches with colored leaves still attached (see instructions above to prevent bringing bugs into your home). Place in a tall vase or an umbrella stand. Be sure the branches are proportionate to the vase or stand.
13. Use potted mums to replace your summer flowers in flower beds, on porches, near fireplace hearths, in corner of rooms – this classic never goes out of style. To give added height within a group, place one potted mum on a miniature straw bale.
Using the natural beauty of fall nature, you can easily and inexpensively decorate your home for the changing season.
About the Author:
Julie Lohmeier is the veteran of numerous home remodeling and building projects. From working hands on and doing much of the work herself to hiring contractors and construction managers, she has seen the entire spectrum of home improvement. She shares her remodeling tips, home decorating ideas, and other various rants at http://www.myhomeredux.com. Subscribe to her free newsletter.
@copyright 2006, Julie Lohmeier, www.myhomeredux.com Use this report in its entirety with proper acknowledgement and copyright.
Julie Lohmeier
Autumn provides a bounty of decorating ideas. No need to decorate for fall with cheap, plastic, fake items when the real thing is inexpensive, more tasteful, and easily creates a beautiful fall ambiance in your home. Here are 13 ideas that you can easily do.
1. Use a taller pumpkin as a vase for fresh flowers. Clean out the guts and seeds and use the pumpkin to arrange your flowers. Taller ones work well, but so will squatty pumpkins if you cut your flower stems short.
2. Make topiary out of a foam form (conical shapes always work well) and hot glue a variety of large seeds – acorns, walnuts, pinecones – to the form. Completely cover the foam. Easy and makes a wonderful piece for any table or countertop.
3. Pick brightly colored fallen leaves. Rub a good moisturizer onto the front and back of the leaves and let dry. This helps the leaves keep their color and avoid curling. Once dry, scatter the leaves on a table, around a centerpiece, or on a fireplace mantle.
4. Fill a tall vase or extra-large brandy snifter with a variety of colorful miniature pumpkins and gourds.
5. Make a centerpiece using pie pumpkins, gourds, and leaves. Vary the sizes and colors of these squashes and fill in the gaps with leaves, mini pumpkins, and gourds.
6. Arrange large pumpkins in a group (odd numbers work best) or on stairs. Carve or paint designs or messages on the pumpkins. For example, I saw white pumpkins used on stair treads, each with a letter spelling "Welcome".
7. Carve a small hole, one inch deep in miniature pumpkins for use as taper candle holders.
8. If you have a tiered cake or serving plate, arrange pumpkins, gourds, or squash on each tier. Use a pie pumpkin or turban squash (looks like two placed one on top of the other) on the top level. Use smaller ones, even miniatures, as well as leaves and nuts on the other tiers.
9. Cut a branch for a tree. Place lengthwise on a table. Nest miniature gourds, pumpkins, leaves, nuts, and votive candles among the smaller branches. (Whenever you bring branches in from outdoors, spray insect repellent on the branch outside before you cut it. Let it stay outside for a day or two. Then bring into the garage or on a porch for another day or two until the smell is gone.)
10. Soften a three-wick candle by blowing a hairdryer on it until the wax is soft. Then press small colored leaves into the softened wax to add a fall touch.
11. Take tall corn stalks and attach to porch columns or mailbox or even trees with a large fall colored ribbon. Further accent with pumpkins or mums around the base.
12. Cut long branches with colored leaves still attached (see instructions above to prevent bringing bugs into your home). Place in a tall vase or an umbrella stand. Be sure the branches are proportionate to the vase or stand.
13. Use potted mums to replace your summer flowers in flower beds, on porches, near fireplace hearths, in corner of rooms – this classic never goes out of style. To give added height within a group, place one potted mum on a miniature straw bale.
Using the natural beauty of fall nature, you can easily and inexpensively decorate your home for the changing season.
About the Author:
Julie Lohmeier is the veteran of numerous home remodeling and building projects. From working hands on and doing much of the work herself to hiring contractors and construction managers, she has seen the entire spectrum of home improvement. She shares her remodeling tips, home decorating ideas, and other various rants at http://www.myhomeredux.com. Subscribe to her free newsletter.
@copyright 2006, Julie Lohmeier, www.myhomeredux.com Use this report in its entirety with proper acknowledgement and copyright.
Wednesday, September 20, 2006
Harry Potter's Magic Can't Save The Home Building Industry...Or Florist's Stock In Landscaping And Bedding Plants
Article Presented by:
Wesley Berry, AAF
In fictional wizard Harry Potter's world it's possible to magic up almost anything-a tent that's ten times the size inside as it appears from the outside, a home where dishes do themselves and potatoes are peeled by an unmanned knife, and schools with staircases that move all on their own. But, it would seem that turning around the slump in the housing market would take some magic even more powerful than the boy wizard's.
The National Association of Home Builders (NAHB) expects the number of buyers interested in purchasing newly built homes to drop sharply. In fact, in numbers released by NAHB, the confidence of homebuilders took such a dive that it hit a 15-year low. Coinciding with the confidence drop was a seven-point drop in the NAHB/Wells Fargo housing market index. These significant falls in numbers points to the fact that most builders view the current housing market as a poor one.
According to NAHB, the index peaked at 72 in June of 2005, which makes the current 32-point index look pretty meager. In fact, NAHB has watched the index drop steadily every month since the 2005 high. "It's the fastest decline in the 21-year history of the index, which has had a fairly good record of predicting the number of new homes started," says NAHB.
The reason for the index's drop, says NAHB's chief economic analyst David Seiders, is that more people are canceling orders for newly built homes while more and more new and existing homes become available. Seiders says, "These factors are largely the result of an increasing number of potential buyers adopting a 'wait and see' attitude because of uncertainty about where the housing market is headed."
What does all this mean for florists and their customers? Well, for those florists who stocked up on bedding plants and other landscaping items, it means they'll have a more difficult time selling their goods because of a drop in demand. While that's not great news for florists, it may turn out to be fantastic news for customers as florists lower prices to reduce inventory. Let's face it, bedding plants and bushes can only live so long in containers, so they must be sold and planted within a certain time period to ensure quality. As a result, it's likely we'll see some really good sales popping up in the months to come. So, though there's no Harry Potter like magic in the housing industry, there just may be some sales that seem like magic coming up for floral customers interested in adding a little color and spark to their landscaping plans.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He is also the Headmaster of the Professional Florists' Institute, a floral design school located in Michigan. Visit Wesley Berry Flowers on the web at http://www.800wesleys.com.
Wesley Berry, AAF
In fictional wizard Harry Potter's world it's possible to magic up almost anything-a tent that's ten times the size inside as it appears from the outside, a home where dishes do themselves and potatoes are peeled by an unmanned knife, and schools with staircases that move all on their own. But, it would seem that turning around the slump in the housing market would take some magic even more powerful than the boy wizard's.
The National Association of Home Builders (NAHB) expects the number of buyers interested in purchasing newly built homes to drop sharply. In fact, in numbers released by NAHB, the confidence of homebuilders took such a dive that it hit a 15-year low. Coinciding with the confidence drop was a seven-point drop in the NAHB/Wells Fargo housing market index. These significant falls in numbers points to the fact that most builders view the current housing market as a poor one.
According to NAHB, the index peaked at 72 in June of 2005, which makes the current 32-point index look pretty meager. In fact, NAHB has watched the index drop steadily every month since the 2005 high. "It's the fastest decline in the 21-year history of the index, which has had a fairly good record of predicting the number of new homes started," says NAHB.
The reason for the index's drop, says NAHB's chief economic analyst David Seiders, is that more people are canceling orders for newly built homes while more and more new and existing homes become available. Seiders says, "These factors are largely the result of an increasing number of potential buyers adopting a 'wait and see' attitude because of uncertainty about where the housing market is headed."
What does all this mean for florists and their customers? Well, for those florists who stocked up on bedding plants and other landscaping items, it means they'll have a more difficult time selling their goods because of a drop in demand. While that's not great news for florists, it may turn out to be fantastic news for customers as florists lower prices to reduce inventory. Let's face it, bedding plants and bushes can only live so long in containers, so they must be sold and planted within a certain time period to ensure quality. As a result, it's likely we'll see some really good sales popping up in the months to come. So, though there's no Harry Potter like magic in the housing industry, there just may be some sales that seem like magic coming up for floral customers interested in adding a little color and spark to their landscaping plans.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He is also the Headmaster of the Professional Florists' Institute, a floral design school located in Michigan. Visit Wesley Berry Flowers on the web at http://www.800wesleys.com.
Halloween Flowers Make The Holiday More
Article Presented by:
Wesley Berry, AAF
Halloween is an ancient holiday with many traditions. Children dress in costumes representing the latest characters to hit the big screen or in classic movie-monster garb. Adults throw costume parties with fabulously spooky decorations or gorgeous orange and black themes. It's all a great deal of fun, but one thing Halloween isn't is a holiday that's usually associated with flowers-but it should be!
Halloween began among the Celts who lived Ireland, Northern France, and the UK 2,000 years ago. At that time, they celebrated the New Year on November 1. Since the beginning of autumn was so often associated with death due to the withering of the fields after harvest and the long, dark, cold winter ahead, the Celts believed that as the end of the old year began to blur into the new one, so to did the lines between the world of the living and the world of the dead become fuzzy. They felt that on October 31 the ghosts of the departed returned to earth and committed all sorts of tricks and evil deeds.
As part of the celebration, Celtic druids built enormous bonfires on which were sacrificed animals and crops. As part of the ceremony, the Celts wore costumes of animal heads and pelts, which lead to today's tradition of donning costumes.
Sometime before the 800s, Christianity began to spread throughout Celtic lands and the Celtic traditions were replaced by Christian ones. November 1 was changed from the New Year to All Saints' Day when saints and martyrs were honored. All Saints' Day was also referred to as All-hallows or All-hallowmas, thus today's name for the holiday-Halloween.
Halloween parties still involve costumes and spooky traditions, but to make the décor even more spectacular, party throwers should consider using flowers as an integral part of the decorations. Some ways in which flowers can be used at a Halloween party are:
Use orange, yellow, and red flower petals to decorate a buffet table. Sprinkle them liberally among themed dishes.
Place a fall bouquet near the entry of the party to welcome guests.
Give each guest a black or orange carnation as they arrive. Attach a spooky holiday greeting to each message. If you'd like to give a door prize, mark one stem as the winner.
Float large orange-colored blossoms in the punch bowl.
Hollow out a pumpkin and use it as a container for a beautiful flower arrangement.
Your local florist is likely to have many more fantastic Halloween flower ideas. If you're planning a party, be sure to talk to your florist ahead of time so that appropriate flowers are available on the party date. Your florist will also be able to suggest many flower varieties available in traditional Halloween colors.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He is also the Headmaster of the Professional Florists' Institute, a floral design school located in Michigan. Visit Wesley Berry Flowers on the web at http://www.800wesleys.com.
Wesley Berry, AAF
Halloween is an ancient holiday with many traditions. Children dress in costumes representing the latest characters to hit the big screen or in classic movie-monster garb. Adults throw costume parties with fabulously spooky decorations or gorgeous orange and black themes. It's all a great deal of fun, but one thing Halloween isn't is a holiday that's usually associated with flowers-but it should be!
Halloween began among the Celts who lived Ireland, Northern France, and the UK 2,000 years ago. At that time, they celebrated the New Year on November 1. Since the beginning of autumn was so often associated with death due to the withering of the fields after harvest and the long, dark, cold winter ahead, the Celts believed that as the end of the old year began to blur into the new one, so to did the lines between the world of the living and the world of the dead become fuzzy. They felt that on October 31 the ghosts of the departed returned to earth and committed all sorts of tricks and evil deeds.
As part of the celebration, Celtic druids built enormous bonfires on which were sacrificed animals and crops. As part of the ceremony, the Celts wore costumes of animal heads and pelts, which lead to today's tradition of donning costumes.
Sometime before the 800s, Christianity began to spread throughout Celtic lands and the Celtic traditions were replaced by Christian ones. November 1 was changed from the New Year to All Saints' Day when saints and martyrs were honored. All Saints' Day was also referred to as All-hallows or All-hallowmas, thus today's name for the holiday-Halloween.
Halloween parties still involve costumes and spooky traditions, but to make the décor even more spectacular, party throwers should consider using flowers as an integral part of the decorations. Some ways in which flowers can be used at a Halloween party are:
Your local florist is likely to have many more fantastic Halloween flower ideas. If you're planning a party, be sure to talk to your florist ahead of time so that appropriate flowers are available on the party date. Your florist will also be able to suggest many flower varieties available in traditional Halloween colors.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He is also the Headmaster of the Professional Florists' Institute, a floral design school located in Michigan. Visit Wesley Berry Flowers on the web at http://www.800wesleys.com.
Wednesday, August 30, 2006
Funerals Arranged Faster Than A Wikipedia Search Hurt Florists And Funeral Homes
Article Presented by:
Wesley Berry, AAF
It's a fact of life-we want everything fast and easy. Our world is all hustle and bustle and we find ourselves trying to cram 34 hours of activity into a 24-hour day. To combat our ever-increasing responsibilities, we look for quicker ways to accomplish our tasks, like using the Internet site Wikipedia to gather information on everything from historical events to current entertainers. Sadly, it seems the want for quick solutions has even stretched to funeral planning. Now, florists and funeral directors in Connecticut are working together to combat the growing trend.
When planning a funeral today, people can actually turn to the Internet to order caskets and hold super-fast funerals with very little, if any, interaction with actual professional florists and funeral homes who help make funerals a beautiful, memorable, and peaceful closure. In an effort to bring florists and funeral directors back into the equation, the Connecticut Florists Association (CFA) and the Connecticut Funeral Directors Association (CFDA) will begin working together this fall. This collaboration is necessary because according to John F. Cascio, CFDA's executive director, "One industry needs the other. We will have an understanding and an open-door policy...We both want to serve the families." The two organizations will form a joint task force consisting of three representatives from each association.
To further promote traditional funerals, the CFA will produce a third edition of its Guide to Funeral Homes, which is updated every six years. Richard Provino of Rodier Flowers in Ridgefield, Connecticut serves as the chairman of the funeral directors committee. He said the guide is based on a survey of 300 Connecticut funeral directors and contains information about what each funeral director requires and prefers. It's intended to help customers choose the funeral director that will best meet their wants and needs in the most efficient manner possible.
Manny Gonzales, owner of Tiger Lily floral shop in Charleston, South Carolina offers proof that when florists and funeral directors work together, everyone benefits. Gonzales has formed a partnership with a local funeral home that has been keeping his fax machine whirring and his staff busy creating beautiful funeral flowers. In an article by Amanda Temple in the May 2002 issue of Floral Management, Gonzales said, "My wife laughs at me because I make such a big deal about every funeral order. But every fax that comes in is just more proof that this [partnership] is working, that I've earned the funeral directors' trust and that Tiger Lily is finally in the sympathy business."
His partnership is really pretty simple. Mark Smith, funeral director for McAlister-Smith Funeral Home, sat down with Gonzales to look over books of floral designs and arrangements and set prices for Smith's customers. Now, funeral directors at McAlister-Smith ask families who seek their services if they've found someone to take care of the flowers for them. If they say "yes," the conversation ends there. However, if they say "no," the director tells them about Tiger Lily and offers to place the flower order for them. There's no obligation for the funeral home to meet a certain percentage of flower sales, but in return for their support, Gonzales allocates ten percent of their total flower sales to the funeral home.
In a world of Wikipedia fast information gathering and Internet funeral planning, a small time and money commitment can really help florists and funeral directors arrange personal and meaningful funerals for families in their time of need.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He also works with funeral-homes.net to provide useful information about funeral homes across the nation. He has been recognized by florists nationwide as a leader in the flower business. Visit Wesley Berry Flowers on the web at www.800wesleys.com
Wesley Berry, AAF
It's a fact of life-we want everything fast and easy. Our world is all hustle and bustle and we find ourselves trying to cram 34 hours of activity into a 24-hour day. To combat our ever-increasing responsibilities, we look for quicker ways to accomplish our tasks, like using the Internet site Wikipedia to gather information on everything from historical events to current entertainers. Sadly, it seems the want for quick solutions has even stretched to funeral planning. Now, florists and funeral directors in Connecticut are working together to combat the growing trend.
When planning a funeral today, people can actually turn to the Internet to order caskets and hold super-fast funerals with very little, if any, interaction with actual professional florists and funeral homes who help make funerals a beautiful, memorable, and peaceful closure. In an effort to bring florists and funeral directors back into the equation, the Connecticut Florists Association (CFA) and the Connecticut Funeral Directors Association (CFDA) will begin working together this fall. This collaboration is necessary because according to John F. Cascio, CFDA's executive director, "One industry needs the other. We will have an understanding and an open-door policy...We both want to serve the families." The two organizations will form a joint task force consisting of three representatives from each association.
To further promote traditional funerals, the CFA will produce a third edition of its Guide to Funeral Homes, which is updated every six years. Richard Provino of Rodier Flowers in Ridgefield, Connecticut serves as the chairman of the funeral directors committee. He said the guide is based on a survey of 300 Connecticut funeral directors and contains information about what each funeral director requires and prefers. It's intended to help customers choose the funeral director that will best meet their wants and needs in the most efficient manner possible.
Manny Gonzales, owner of Tiger Lily floral shop in Charleston, South Carolina offers proof that when florists and funeral directors work together, everyone benefits. Gonzales has formed a partnership with a local funeral home that has been keeping his fax machine whirring and his staff busy creating beautiful funeral flowers. In an article by Amanda Temple in the May 2002 issue of Floral Management, Gonzales said, "My wife laughs at me because I make such a big deal about every funeral order. But every fax that comes in is just more proof that this [partnership] is working, that I've earned the funeral directors' trust and that Tiger Lily is finally in the sympathy business."
His partnership is really pretty simple. Mark Smith, funeral director for McAlister-Smith Funeral Home, sat down with Gonzales to look over books of floral designs and arrangements and set prices for Smith's customers. Now, funeral directors at McAlister-Smith ask families who seek their services if they've found someone to take care of the flowers for them. If they say "yes," the conversation ends there. However, if they say "no," the director tells them about Tiger Lily and offers to place the flower order for them. There's no obligation for the funeral home to meet a certain percentage of flower sales, but in return for their support, Gonzales allocates ten percent of their total flower sales to the funeral home.
In a world of Wikipedia fast information gathering and Internet funeral planning, a small time and money commitment can really help florists and funeral directors arrange personal and meaningful funerals for families in their time of need.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He also works with funeral-homes.net to provide useful information about funeral homes across the nation. He has been recognized by florists nationwide as a leader in the flower business. Visit Wesley Berry Flowers on the web at www.800wesleys.com
Tuesday, August 29, 2006
Wooden Window Boxes & Planters...love the look but they rot!
Article Presented by:
Catherine Wilson
Until recently if a purist wanted a real, wooden window box or planter he or she had to resign themselves to the fact that it would rot every few years. When it did the process would start over with more boxes being built, hung and re-planted. Additionally, they might even have to resort to finding a carpenter to make the boxes because they typically are not sold in lawn and garden centers except for an occasional cedar box here and there. Money and time down the drain...all for a bit of aesthetic charm.
Why not choose a wrought iron window box instead of wood? You don't have to worry about wrought iron rotting but you do eventually have to deal with rust. You also have to replace the coconut liners which are an additional expense as well as require time to install and replant. Wrought iron or metal hay racks are typically very shallow making it difficult to establish a good root system. Often, daily watering is needed in the hot summer months. Furthermore, if your home is made of wood you could potentially rot the side of your house by using wrought iron?
Why not choose a copper window box instead of wood? You don't have to worry about them rotting but you do have to be concerned with the metal heat conduction causing your plantings to suffer. Additionally, copper is not for all tastes.
Why not choose plastic? Although you don't have to worry about rotting the most obvious reason is that plastic is cheap looking!
What would you do if you could have the look of a painted wooden window box without the maintenance? What if you could capture that purist look of wood without sacrificing the quality and without the rot?
There are window boxes today that are made of a poly vinyl resin composite (pvr) or cellular pvc that do not rot. These boxes are milled from sheets and boards of the pvr or pvc that are comparable to wooden 2 X 4's and plywood. They don't have the look of a plastic injection molded box. You can leave them white, the way they come or you may paint them to match the trim of your home. Often these synthetic products are stronger than wood as they are not a breathing entity like wood. These no rot materials have been available in the building industry for close to a decade now and have been used in various applications such as columns, shutters, doors, windows and trim.
However, there are very few window box and planter companies using this type of no rot product. It is obvious that as plants are watered, the boxes and planters are going to get wet, and therefore, rot! So, a "no rot" composite is perfect for a window box or planter application.
So, if you are looking for a wooden window box but have held off because it just did not make good financial sense think again. Consider a window box or planter made from a no rot composite.
About the Author:
Article is written by Catherine Wilson, Interior Designer and owner of Mind Your Manors, Inc. makers of No Rot window boxes and planters. Visit http://www.windowboxesetc.com to learn more about Mind Your Manors, Inc. window boxes and planters.
Catherine Wilson
Until recently if a purist wanted a real, wooden window box or planter he or she had to resign themselves to the fact that it would rot every few years. When it did the process would start over with more boxes being built, hung and re-planted. Additionally, they might even have to resort to finding a carpenter to make the boxes because they typically are not sold in lawn and garden centers except for an occasional cedar box here and there. Money and time down the drain...all for a bit of aesthetic charm.
Why not choose a wrought iron window box instead of wood? You don't have to worry about wrought iron rotting but you do eventually have to deal with rust. You also have to replace the coconut liners which are an additional expense as well as require time to install and replant. Wrought iron or metal hay racks are typically very shallow making it difficult to establish a good root system. Often, daily watering is needed in the hot summer months. Furthermore, if your home is made of wood you could potentially rot the side of your house by using wrought iron?
Why not choose a copper window box instead of wood? You don't have to worry about them rotting but you do have to be concerned with the metal heat conduction causing your plantings to suffer. Additionally, copper is not for all tastes.
Why not choose plastic? Although you don't have to worry about rotting the most obvious reason is that plastic is cheap looking!
What would you do if you could have the look of a painted wooden window box without the maintenance? What if you could capture that purist look of wood without sacrificing the quality and without the rot?
There are window boxes today that are made of a poly vinyl resin composite (pvr) or cellular pvc that do not rot. These boxes are milled from sheets and boards of the pvr or pvc that are comparable to wooden 2 X 4's and plywood. They don't have the look of a plastic injection molded box. You can leave them white, the way they come or you may paint them to match the trim of your home. Often these synthetic products are stronger than wood as they are not a breathing entity like wood. These no rot materials have been available in the building industry for close to a decade now and have been used in various applications such as columns, shutters, doors, windows and trim.
However, there are very few window box and planter companies using this type of no rot product. It is obvious that as plants are watered, the boxes and planters are going to get wet, and therefore, rot! So, a "no rot" composite is perfect for a window box or planter application.
So, if you are looking for a wooden window box but have held off because it just did not make good financial sense think again. Consider a window box or planter made from a no rot composite.
About the Author:
Article is written by Catherine Wilson, Interior Designer and owner of Mind Your Manors, Inc. makers of No Rot window boxes and planters. Visit http://www.windowboxesetc.com to learn more about Mind Your Manors, Inc. window boxes and planters.
Tuesday, August 22, 2006
Bosses Day: 25 Wallet-Friendly Gift Ideas
Article Presented by:
Darlene Arechederra
Bosses Day is right around the corner again -- but no need to panic! You still have plenty of time to find a great gift.
The good news is that finding the perfect gift for your boss doesn't need to drain your wallet. Read on for some practical and low-cost gift ideas, including gifts for bosses with special circumstances.
1. Find a small gift for the boss's pet (pet lovers truly appreciate gifts for their beloved pets!)
2. Pick up a gift certificate for boss's favorite bookstore or magazine.
3. Give your boss something that makes her feel great -- maybe a gift card for her favorite beauty shop or spa. Who wouldn't love a manicure or pedicure? A massage may be appreciated, as well.
4. Purchase a gift certificate at his/her favorite shopping place.
5. Pick up a ticket for boss's favorite movie, sporting event or concert.
6. Purchase a gift to go along with the boss' favorite hobby. Does she raise orchids? Is she an avid reader? Does he collect coins or trains?
7. Visit a sports shop if your boss loves any type of sports.
8. Pay attention to crafts she might enjoy. Does she have a favorite craft shop? Any supplies she might use on a regular basis? Does she create homemade gifts (foods, knick knacks, etc.) for the holidays or other occasions?
9. Create a special cheese-and-cracker basket filled with the boss's favorite cheeses, crackers, or even tasty dips.
10. Pick up mixed nuts and arrange in an attractive container with a simple card.
11. Pick up a few items, fill a basket, and call it Boss's Emergency Stash.
12. Purchase favorite drinks, such as soda or sparkling water -- and wrap with a large bow. You can also color coordinate with a sheet of cellophane and simple ribbon.
13. Pick up a fresh fruit salad for those who are dieting, have special dietary needs, or prefer it to junk food.
14. Chip in with co-workers and take the boss out to lunch. (Much less expensive when everyone splits the cost.)
15. Grind some fresh coffee beans for boss. Does he/she love hazelnut coffee? How about White Russian? (They also sell liquid flavorings to spice up regular coffee.)
16. Make homemade batches of boss's favorite breads, cookies or muffins. They're always welcome! (Pumpkin works well at this time of year.)
17. Set up a pot-luck lunch where employees bring a favorite dish. If co-workers are time-strapped, they can simply chip in money instead -- and everyone can enjoy!
18. Pick up a small stainless steel sculpture that reflects the boss's occupation or hobby. These are attractive as well as thoughtful -- and come in a variety of choices. Sculptures for golfers, teachers, psychiatrists, bookworms, etc. can be found.
19. On a trophy, engrave *Boss of the Year* or *World's #1 Boss.*
20. Provide fresh pumpkin muffins, cake, bread or scones. Bosses Day always arrives in the Fall season, so it's a perfect fit.
21. Have coworkers sign a card and list one quality they each admire about the boss. Or list one really neat way the boss has encouraged each of you in some way over the past year. (Try it, you'll enjoy this!)
22. Add some fun with a twist of humor (if the boss has any, that is.) A former boss used to wear suspenders every day, so we all picked a day to wear suspenders in honor of him (borrow if necessary). Call it Suspender Day and get a photo of everyone, including the boss. Make sure he/she gets a large, framed photo of this for desk.
23. Snap a picture of all coworkers and the boss. Enlarge one for the boss for his/her special day. Have everyone sign it.
24. For a new boss you may not know well, you may need to investigate a bit. Is he/she a pet lover? Love kids? Live in the country? How about the city? Love to read? Travel? Fish? Collect antiques?
Try these if you believe your boss is in financial need:
25. Consider a gift certificate from a local discount or grocery store the boss visits often.
26. Chip in with co-workers on a ham/turkey that would feed the boss's family for a few days. Arrange for it to be cooked ahead, and boss can pick it up on his/her way home, or at a store near boss's home. (If your boss has a partner, let the person know ahead of time for planning purposes.) Have them promise to keep it under wraps!
(Tip: You can use the above gift ideas for Administrative Assistants Day, too.)
Enjoy this year's Bosses Day with practical or low-cost gift ideas -- while leaving the credit card tucked away in your wallet. It's a win-win for everyone!
About the Author:
Darlene Arechederra shares money-saving tips and articles with those who want to live a debt-free lifestyle. For free, easy ideas on saving money, visit her site today at http://www.RatRaceRemedies.com . Please feel free to republish this article as is, with the above hyperlink intact and working.
Darlene Arechederra
Bosses Day is right around the corner again -- but no need to panic! You still have plenty of time to find a great gift.
The good news is that finding the perfect gift for your boss doesn't need to drain your wallet. Read on for some practical and low-cost gift ideas, including gifts for bosses with special circumstances.
1. Find a small gift for the boss's pet (pet lovers truly appreciate gifts for their beloved pets!)
2. Pick up a gift certificate for boss's favorite bookstore or magazine.
3. Give your boss something that makes her feel great -- maybe a gift card for her favorite beauty shop or spa. Who wouldn't love a manicure or pedicure? A massage may be appreciated, as well.
4. Purchase a gift certificate at his/her favorite shopping place.
5. Pick up a ticket for boss's favorite movie, sporting event or concert.
6. Purchase a gift to go along with the boss' favorite hobby. Does she raise orchids? Is she an avid reader? Does he collect coins or trains?
7. Visit a sports shop if your boss loves any type of sports.
8. Pay attention to crafts she might enjoy. Does she have a favorite craft shop? Any supplies she might use on a regular basis? Does she create homemade gifts (foods, knick knacks, etc.) for the holidays or other occasions?
9. Create a special cheese-and-cracker basket filled with the boss's favorite cheeses, crackers, or even tasty dips.
10. Pick up mixed nuts and arrange in an attractive container with a simple card.
11. Pick up a few items, fill a basket, and call it Boss's Emergency Stash.
12. Purchase favorite drinks, such as soda or sparkling water -- and wrap with a large bow. You can also color coordinate with a sheet of cellophane and simple ribbon.
13. Pick up a fresh fruit salad for those who are dieting, have special dietary needs, or prefer it to junk food.
14. Chip in with co-workers and take the boss out to lunch. (Much less expensive when everyone splits the cost.)
15. Grind some fresh coffee beans for boss. Does he/she love hazelnut coffee? How about White Russian? (They also sell liquid flavorings to spice up regular coffee.)
16. Make homemade batches of boss's favorite breads, cookies or muffins. They're always welcome! (Pumpkin works well at this time of year.)
17. Set up a pot-luck lunch where employees bring a favorite dish. If co-workers are time-strapped, they can simply chip in money instead -- and everyone can enjoy!
18. Pick up a small stainless steel sculpture that reflects the boss's occupation or hobby. These are attractive as well as thoughtful -- and come in a variety of choices. Sculptures for golfers, teachers, psychiatrists, bookworms, etc. can be found.
19. On a trophy, engrave *Boss of the Year* or *World's #1 Boss.*
20. Provide fresh pumpkin muffins, cake, bread or scones. Bosses Day always arrives in the Fall season, so it's a perfect fit.
21. Have coworkers sign a card and list one quality they each admire about the boss. Or list one really neat way the boss has encouraged each of you in some way over the past year. (Try it, you'll enjoy this!)
22. Add some fun with a twist of humor (if the boss has any, that is.) A former boss used to wear suspenders every day, so we all picked a day to wear suspenders in honor of him (borrow if necessary). Call it Suspender Day and get a photo of everyone, including the boss. Make sure he/she gets a large, framed photo of this for desk.
23. Snap a picture of all coworkers and the boss. Enlarge one for the boss for his/her special day. Have everyone sign it.
24. For a new boss you may not know well, you may need to investigate a bit. Is he/she a pet lover? Love kids? Live in the country? How about the city? Love to read? Travel? Fish? Collect antiques?
Try these if you believe your boss is in financial need:
25. Consider a gift certificate from a local discount or grocery store the boss visits often.
26. Chip in with co-workers on a ham/turkey that would feed the boss's family for a few days. Arrange for it to be cooked ahead, and boss can pick it up on his/her way home, or at a store near boss's home. (If your boss has a partner, let the person know ahead of time for planning purposes.) Have them promise to keep it under wraps!
(Tip: You can use the above gift ideas for Administrative Assistants Day, too.)
Enjoy this year's Bosses Day with practical or low-cost gift ideas -- while leaving the credit card tucked away in your wallet. It's a win-win for everyone!
About the Author:
Darlene Arechederra shares money-saving tips and articles with those who want to live a debt-free lifestyle. For free, easy ideas on saving money, visit her site today at http://www.RatRaceRemedies.com . Please feel free to republish this article as is, with the above hyperlink intact and working.
Are There Loafers In The Apple Ranks?
Article Presented by:
Wesley Berry, AAF
If you own your own business and employ one or more people, I'm willing to bet that you've run across at least one employee that, to put it nicely, is a loafer. He or she isn't much of a performer and does the bare minimum to get by in the workplace-if even that! It's annoying, yes, but just imagine if you owned a huge company, say one the size of the Apple computer corporation. You wouldn't have just one loafer to deal with; you could have them in the double digits! What's an employer to do?
Well, you could just overlook that loafer, but that's just not a good idea. Just one person in the building who has a bad attitude can really bring everyone else down. In fact, Al Lewis of the Denver Post reported that a training and research company based in Washington, D.C. called Leadership I.Q. recently conducted a study to prove it.
Mark Murphy, the chief executive of Leadership I.Q. said, "Low performers can feel like emotional vampires, sucking the energy out of everyone around them."
During the study, participants were asked to create a list of the attributes of a low performer. Among the top attributes were negative attitude, stirs up trouble, blames others, lacks initiative, and incompetent.
Sadly, even employees who start out as real go-getter types can fall into the low performer trap when their enthusiasm, interest, and morale starts to wane. But, what can you do to keep your employees feeling happy to come into work every day without breaking your budge? A study conducted at Rutgers University in New Jersey just might have the answer to that-buy some flowers!
The Rutgers study looked at various work environments-some that contained floral arrangements and live plants and some that didn't. The results of the study showed that the employees who worked in the environments with flowers and plants produced more ideas and showed better and more creative problem solving skills.
That's not surprising to those of us who work in the flower industry. I feel the energy the flowers I sell bring to those around them every day. And, I see the smiles and happiness they produce. Now, that's not to say that flowers are the answer to all of your workplace problems. As an employer, you have to make sure all the basics (good pay, adequate training, an ethical environment, etc.) are in place. But, once you've got the basics down, you can work on making things even better by brightening up your workplace using fresh flowers and plants.
If you're interested in adding some beauty to your business, contact your local florist for some assistance. Many florists offer regularly scheduled deliveries to businesses to ensure fresh flowers are always in place. Some also offer plant care services for those businesses that prefer green or flowering plants. A short call to your florist could put your employees' productivity over the top...and who knows where that could lead. You just might find yourself with a business as big as Apple!
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He is also the developer of Localnewsdelivery.com a website that delivers local news to over 40,000 communities across the country. Recently he also launched a website providing information about various places of worship throughout the United States. Visit Wesley Berry Flowers on the web at www.800wesleys.com.
Wesley Berry, AAF
If you own your own business and employ one or more people, I'm willing to bet that you've run across at least one employee that, to put it nicely, is a loafer. He or she isn't much of a performer and does the bare minimum to get by in the workplace-if even that! It's annoying, yes, but just imagine if you owned a huge company, say one the size of the Apple computer corporation. You wouldn't have just one loafer to deal with; you could have them in the double digits! What's an employer to do?
Well, you could just overlook that loafer, but that's just not a good idea. Just one person in the building who has a bad attitude can really bring everyone else down. In fact, Al Lewis of the Denver Post reported that a training and research company based in Washington, D.C. called Leadership I.Q. recently conducted a study to prove it.
Mark Murphy, the chief executive of Leadership I.Q. said, "Low performers can feel like emotional vampires, sucking the energy out of everyone around them."
During the study, participants were asked to create a list of the attributes of a low performer. Among the top attributes were negative attitude, stirs up trouble, blames others, lacks initiative, and incompetent.
Sadly, even employees who start out as real go-getter types can fall into the low performer trap when their enthusiasm, interest, and morale starts to wane. But, what can you do to keep your employees feeling happy to come into work every day without breaking your budge? A study conducted at Rutgers University in New Jersey just might have the answer to that-buy some flowers!
The Rutgers study looked at various work environments-some that contained floral arrangements and live plants and some that didn't. The results of the study showed that the employees who worked in the environments with flowers and plants produced more ideas and showed better and more creative problem solving skills.
That's not surprising to those of us who work in the flower industry. I feel the energy the flowers I sell bring to those around them every day. And, I see the smiles and happiness they produce. Now, that's not to say that flowers are the answer to all of your workplace problems. As an employer, you have to make sure all the basics (good pay, adequate training, an ethical environment, etc.) are in place. But, once you've got the basics down, you can work on making things even better by brightening up your workplace using fresh flowers and plants.
If you're interested in adding some beauty to your business, contact your local florist for some assistance. Many florists offer regularly scheduled deliveries to businesses to ensure fresh flowers are always in place. Some also offer plant care services for those businesses that prefer green or flowering plants. A short call to your florist could put your employees' productivity over the top...and who knows where that could lead. You just might find yourself with a business as big as Apple!
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He is also the developer of Localnewsdelivery.com a website that delivers local news to over 40,000 communities across the country. Recently he also launched a website providing information about various places of worship throughout the United States. Visit Wesley Berry Flowers on the web at www.800wesleys.com.
Wednesday, August 16, 2006
Flowers Could Ease The Way Back To School
Article Presented by:
Wesley Berry, AAF
It's almost the time of year that brings a mix of dread and joy for teachers, students, and parents everywhere-Back to School Time. Students and teachers around the United States will return to school in September much to their excitement, or exasperation. To help celebrate the new school year or to ease the way for those who aren't quite thrilled, send flowers!
Flowers are a fantastic way to get the new school year off to an A+ start. Although parents everywhere have just about broken the bank with new school supplies, school fees, and funding their student's lunch money account, sending flowers is an inexpensive way to let teachers and other school staff let them know you appreciate all they do or to let a student know how proud you are of him or her.
Who could you send flowers to this school year? Well, here are just a few ideas:
Teachers: Obviously teachers are an excellent choice to send flowers to. A simple bouquet of bright, cheerful flowers to brighten the teacher's desk is a great choice, or you could opt for a school themed arrangement complete with an apple for the teacher or some school supplies he or she could really use, like pens, pencils, and chalk. You might even consider including a gift certificate to a book store or office supply store to help the teacher stock the classroom with much needed items.
Students: Flowers are an excellent way to mark important school-related milestones, like the first day of your freshman student's high school years or the first day of his or her senior year. And, for students who are going away to college, a flower delivery will remind them how much you love them and how proud you are of their achievements (they can also help brighten up a drab dorm room!). Flower arrangements for students might include a small gift like a CD by their favorite musical artist, a gift certificate to a bookstore, or passes to a movie.
School Support Staff: The people who keep the school days running smoothly, like lunchroom staff, playground supervisors, custodians, and librarians, deserve a reminder of how important the roles they play are. There's no need to send separate flower arrangements to each of them. Instead, consider sending one arrangement to the school with a note indicating it's for all support staff members. The school can place the flowers in the break room or in the office for everyone to enjoy.
These are just a few people who would appreciate flowers as they go back to school; there are plenty of others for whom the start of the school year is an important event. Your florist can help you create a flower arrangement for anyone who deserves a little celebration as they begin another year of hard work.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a major sponsor of local-library.com and Localschoolfinder.com, Wesley Berry has worked hard on behalf of improving literacy. Visit Wesley Berry Flowers on the web at www.800wesleys.com.
Wesley Berry, AAF
It's almost the time of year that brings a mix of dread and joy for teachers, students, and parents everywhere-Back to School Time. Students and teachers around the United States will return to school in September much to their excitement, or exasperation. To help celebrate the new school year or to ease the way for those who aren't quite thrilled, send flowers!
Flowers are a fantastic way to get the new school year off to an A+ start. Although parents everywhere have just about broken the bank with new school supplies, school fees, and funding their student's lunch money account, sending flowers is an inexpensive way to let teachers and other school staff let them know you appreciate all they do or to let a student know how proud you are of him or her.
Who could you send flowers to this school year? Well, here are just a few ideas:
These are just a few people who would appreciate flowers as they go back to school; there are plenty of others for whom the start of the school year is an important event. Your florist can help you create a flower arrangement for anyone who deserves a little celebration as they begin another year of hard work.
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a major sponsor of local-library.com and Localschoolfinder.com, Wesley Berry has worked hard on behalf of improving literacy. Visit Wesley Berry Flowers on the web at www.800wesleys.com.
Friday, August 11, 2006
How To Choose Your Perfect Tahitian Cultured Pearl Necklace
Article Presented by:
PearlsOnly Written by: Norma Jones
Tahitian pearls tend to be much larger than traditional white pearls. Their distinctive color and metallic sheen also sets them apart.
We'll start with a brief history then on to pearl specifics and value factors. Lastly, we'll look at where to shop for Tahitian cultured pearls.
A Brief History Of Tahitian Pearls
European records of Tahitian pearls date back to the late 1700's. Natural black pearls were found in large sea oysters harvested for both food and their decorative shells. By the late 1800's the natural oysters became scarce and faced extinction. In response, pioneers labored to develop successful culturing of Tahitian pearls.
In the early 1960's, the Tahitian government initiated a revitalization. In that decade, pioneers Jean-Marie Domard, Jean-Claude Brouilette, Jacques and Hubert Rosenthal and Robert Wan all worked with new techniques to make Tahitian pearl culturing a reality as well as a viable industry.
Today, the Tahitian black pearl is a mainstay in the fine jewelry market place and has become a major export of French Polynesia.
Tahitian Cultured Pearls At A Glance
1. Size range: 8 millimeters to 17 millimeters (or 0.315 in to 0.669 in)
2. Average size: 10 millimeters to 11 millimeters (or 0.413 in)
3. Growth time: 22 – 28 months
4. Oyster: Pinctada margaritifera cumingi or Black Lipped oysters
5. Color range: Grays to deep blacks, pearl color cannot be enhanced or altered prior to export.
6. Regulations require that Tahitian cultured pearls have a minimum average of 0.8mm nacre thickness.
Tahitian Cultured Pearl Value Factors
Values are dependant on both visible factors of the specific pearl as well as the entire strand. These factors are:
1) Luster
2) Shape or Roundness
3) Surface Cleanliness
4) Matching
5) Size
6) Color
1. Luster
Luster is the most important factor when determining the pearl value. Luster or shine is how well a pearl reflects. An example is a mirror. An outstanding luster will show a mirror-like shine and very sharp image reflection. Only a rare handful will have this outstanding luster. In addition, a deep metallic shine makes Tahitian luster especially unique.
To look for a good luster, hold the pearls at a distance where you can clearly and comfortably see your reflection – usually about six to seven inches away. Can you see your eyes differentiated from your face? What other background can you see? If the reflection is clear and crisp, then, the luster is good.
2. Shape or Roundness
Lustrous Tahitian pearls are best known for their large round pearls as they are nucleated with round beads. However, only about 40% are round and an additional 20% are symmetrical. As a result, the rounder the pearl, the more value that pearl has. Alternate shapes such as drops and baroque are also prized.
As these pearls are significantly larger, each of the shapes differences are more pronounced. In addition it takes approximately five to six years from oyster larvae collection to pearl harvest. As a result, each and every pearl is valued greatly.
Round - The most famous is the large and very round Tahitian pearl. These are most prized by collectors. The shape is determined by visual inspection.
Off round - The next shape is off round pearl. These can seem round to the first or fast glance, however on closer examination, the pearls will look slightly off round.
Drop - Drop pearls are symmetrical with one end elongated like a drop of water. Drop pearls are preferred when a single pearl is highlighted such as the centerpiece of a specially designed necklace or for enhancers, earrings and pendants.
Baroque - Baroque Tahitians are not symmetrical and have a various unique shapes. Their uniqueness makes them prized by some collectors.
Circled - A subset of a baroque pearl is the circled pearl. These pearls have grooves or rings that circle all the way around the pearl. These circles allow the pearl to pick up and reflect extra color and light
3. Surface Cleanliness
The next pearl value factor is the cleanliness of the body or surface of the pearl. A pearl is more valuable when it shows less visible spotting. Pearls are a naturally formed organic gem so some minor surfaces blemishes are perfectly acceptable. Set jewelry should take into account the position of blemishes. For example, drill holes and settings can help hide any surface blemishes.
4. Matching
As each individual Tahitian pearl can take five to six years to grow from oyster larvae to pearl harvest, matching is a very important factor.
To find just two to match for earrings requires sorting through thousands of pearls. As a result, a well matched necklace or jewelry set is highly valued.
When judging for well matched pearls, simply look at the entire strand. There will be just a slight variation as pearls are natural gems. There should be no obvious differences or anomalies. The variation should be pleasing and complementary. Some prefer a lot of variation in both color and size.
5. Size
The size of the pearl also does effects value. A larger pearl with similar other value factors will be more valuable than a smaller one. However, there is a size range where values increase exponentially. Tahitian pearls average between 10mm to 11mm. As a result, pearls at or under that size range are more readily available. When the size range increases to 11mm to 12mm, subsequent 12mm to 13mm and greater than 13mm ranges, the value increases dramatically.
The largest on record as of 1998 is 26.95mm. That's bigger than an inch!
6. Color
Tahitian pearls cannot be color treated prior to export. After harvest, the pearls are lightly cleaned, dried then gently buffed.
Tahitian pearls are more easily noticeable as a result of their darker colors and metallic shine. In addition to the main body color, some of the pearls also display a highly desired prismatic or rainbow effect called orient. Next, the overtone is the subtle color the pearl reflects.
The color you choose should be based on wearer's coloring. Hold different colored pearls to the wearer's face to see which best reflects her. Some prefer a range or variation of color across the strand and set.
Black - Deep and dark lustrous black is the most recognizable color of the Tahitian pearls.
Gray - Most of the Tahitian cultured pearls will fall into the range of gray - from dark grays that are almost black to lighter ones that are almost silver.
Aubergine - Aubergine is the French word for eggplant. This color designation is used to describe pearls with a purple shine.
Pistachio - Pistachio describes pearls with lighter yellowish, green shine.
Peacock – Peacock is one of the most valued colors. It is dark green to blue gray with a shine reminiscent of a peacock's tail feathers.
Silver - A lighter gray or silver Tahitian pearl is less dark than the traditional black. The color is lighter and can allow for a brighter shine.
Where To Buy?
Very few strands with very high ratings in all the above value factors are regularly available on the fine jewelry market. As a result, be ready to research and shop around. I personally like online stores as they tend to have less overhead expenses passed on to you, the customer. This often results in lower prices. However, it is very helpful to see and touch real strands as well.
Here are a few factors to look for when choosing where to buy to buy your pearls
A. Friendly and knowledgeable staff
B. Good and varied selection of pearls
C. Excellent return policy – Minimum of 30 days for a full refund without restocking fees.
About the Author:
Norma Jones is a GIA certified Pearls expert and the Vice President of Sales and Marketing at www.PearlsOnly.com. PearlsOnly is an internet based eCommerce business that provides high quality pearl jewelry direct to consumers. Our goal is complete customer satisfaction with the best selection of the finest pearls anywhere. We leverage our multinational presences to offer our clients high quality pearls, with above-and-beyond customer service at incredible prices. Visit us online at http://www.PearlsOnly.com or call us at 1(888)834-4148.
PearlsOnly Written by: Norma Jones
Tahitian pearls tend to be much larger than traditional white pearls. Their distinctive color and metallic sheen also sets them apart.
We'll start with a brief history then on to pearl specifics and value factors. Lastly, we'll look at where to shop for Tahitian cultured pearls.
A Brief History Of Tahitian Pearls
European records of Tahitian pearls date back to the late 1700's. Natural black pearls were found in large sea oysters harvested for both food and their decorative shells. By the late 1800's the natural oysters became scarce and faced extinction. In response, pioneers labored to develop successful culturing of Tahitian pearls.
In the early 1960's, the Tahitian government initiated a revitalization. In that decade, pioneers Jean-Marie Domard, Jean-Claude Brouilette, Jacques and Hubert Rosenthal and Robert Wan all worked with new techniques to make Tahitian pearl culturing a reality as well as a viable industry.
Today, the Tahitian black pearl is a mainstay in the fine jewelry market place and has become a major export of French Polynesia.
Tahitian Cultured Pearls At A Glance
1. Size range: 8 millimeters to 17 millimeters (or 0.315 in to 0.669 in)
2. Average size: 10 millimeters to 11 millimeters (or 0.413 in)
3. Growth time: 22 – 28 months
4. Oyster: Pinctada margaritifera cumingi or Black Lipped oysters
5. Color range: Grays to deep blacks, pearl color cannot be enhanced or altered prior to export.
6. Regulations require that Tahitian cultured pearls have a minimum average of 0.8mm nacre thickness.
Tahitian Cultured Pearl Value Factors
Values are dependant on both visible factors of the specific pearl as well as the entire strand. These factors are:
1) Luster
2) Shape or Roundness
3) Surface Cleanliness
4) Matching
5) Size
6) Color
1. Luster
Luster is the most important factor when determining the pearl value. Luster or shine is how well a pearl reflects. An example is a mirror. An outstanding luster will show a mirror-like shine and very sharp image reflection. Only a rare handful will have this outstanding luster. In addition, a deep metallic shine makes Tahitian luster especially unique.
To look for a good luster, hold the pearls at a distance where you can clearly and comfortably see your reflection – usually about six to seven inches away. Can you see your eyes differentiated from your face? What other background can you see? If the reflection is clear and crisp, then, the luster is good.
2. Shape or Roundness
Lustrous Tahitian pearls are best known for their large round pearls as they are nucleated with round beads. However, only about 40% are round and an additional 20% are symmetrical. As a result, the rounder the pearl, the more value that pearl has. Alternate shapes such as drops and baroque are also prized.
As these pearls are significantly larger, each of the shapes differences are more pronounced. In addition it takes approximately five to six years from oyster larvae collection to pearl harvest. As a result, each and every pearl is valued greatly.
Round - The most famous is the large and very round Tahitian pearl. These are most prized by collectors. The shape is determined by visual inspection.
Off round - The next shape is off round pearl. These can seem round to the first or fast glance, however on closer examination, the pearls will look slightly off round.
Drop - Drop pearls are symmetrical with one end elongated like a drop of water. Drop pearls are preferred when a single pearl is highlighted such as the centerpiece of a specially designed necklace or for enhancers, earrings and pendants.
Baroque - Baroque Tahitians are not symmetrical and have a various unique shapes. Their uniqueness makes them prized by some collectors.
Circled - A subset of a baroque pearl is the circled pearl. These pearls have grooves or rings that circle all the way around the pearl. These circles allow the pearl to pick up and reflect extra color and light
3. Surface Cleanliness
The next pearl value factor is the cleanliness of the body or surface of the pearl. A pearl is more valuable when it shows less visible spotting. Pearls are a naturally formed organic gem so some minor surfaces blemishes are perfectly acceptable. Set jewelry should take into account the position of blemishes. For example, drill holes and settings can help hide any surface blemishes.
4. Matching
As each individual Tahitian pearl can take five to six years to grow from oyster larvae to pearl harvest, matching is a very important factor.
To find just two to match for earrings requires sorting through thousands of pearls. As a result, a well matched necklace or jewelry set is highly valued.
When judging for well matched pearls, simply look at the entire strand. There will be just a slight variation as pearls are natural gems. There should be no obvious differences or anomalies. The variation should be pleasing and complementary. Some prefer a lot of variation in both color and size.
5. Size
The size of the pearl also does effects value. A larger pearl with similar other value factors will be more valuable than a smaller one. However, there is a size range where values increase exponentially. Tahitian pearls average between 10mm to 11mm. As a result, pearls at or under that size range are more readily available. When the size range increases to 11mm to 12mm, subsequent 12mm to 13mm and greater than 13mm ranges, the value increases dramatically.
The largest on record as of 1998 is 26.95mm. That's bigger than an inch!
6. Color
Tahitian pearls cannot be color treated prior to export. After harvest, the pearls are lightly cleaned, dried then gently buffed.
Tahitian pearls are more easily noticeable as a result of their darker colors and metallic shine. In addition to the main body color, some of the pearls also display a highly desired prismatic or rainbow effect called orient. Next, the overtone is the subtle color the pearl reflects.
The color you choose should be based on wearer's coloring. Hold different colored pearls to the wearer's face to see which best reflects her. Some prefer a range or variation of color across the strand and set.
Black - Deep and dark lustrous black is the most recognizable color of the Tahitian pearls.
Gray - Most of the Tahitian cultured pearls will fall into the range of gray - from dark grays that are almost black to lighter ones that are almost silver.
Aubergine - Aubergine is the French word for eggplant. This color designation is used to describe pearls with a purple shine.
Pistachio - Pistachio describes pearls with lighter yellowish, green shine.
Peacock – Peacock is one of the most valued colors. It is dark green to blue gray with a shine reminiscent of a peacock's tail feathers.
Silver - A lighter gray or silver Tahitian pearl is less dark than the traditional black. The color is lighter and can allow for a brighter shine.
Where To Buy?
Very few strands with very high ratings in all the above value factors are regularly available on the fine jewelry market. As a result, be ready to research and shop around. I personally like online stores as they tend to have less overhead expenses passed on to you, the customer. This often results in lower prices. However, it is very helpful to see and touch real strands as well.
Here are a few factors to look for when choosing where to buy to buy your pearls
A. Friendly and knowledgeable staff
B. Good and varied selection of pearls
C. Excellent return policy – Minimum of 30 days for a full refund without restocking fees.
About the Author:
Norma Jones is a GIA certified Pearls expert and the Vice President of Sales and Marketing at www.PearlsOnly.com. PearlsOnly is an internet based eCommerce business that provides high quality pearl jewelry direct to consumers. Our goal is complete customer satisfaction with the best selection of the finest pearls anywhere. We leverage our multinational presences to offer our clients high quality pearls, with above-and-beyond customer service at incredible prices. Visit us online at http://www.PearlsOnly.com or call us at 1(888)834-4148.
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